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With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Moving Steadily in a Changing World: Community Unlocks Impact at Climate Week NYC 2025

At Climate Week NYC 2025, the MSL U.S. Sustainability & Social Impact team joined the global climate conversation under the theme “Power On”—a rallying cry for real-world solutions and collective action.

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Reflections from the 10th Annual ColorComm Conference

ColorComm's 10th annual conference was a powerful reminder that breaking new ground starts with honest conversations, bold thinking and a community committed to driving real change.

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Defining Success in the Next Era of Social Media: Insights from Adweek Social Media Week

Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.

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  • Website Blog Post_Spotlight Image.png

    Moving Steadily in a Changing World: Community Unlocks Impact at Climate Week NYC 2025

    At Climate Week NYC 2025, the MSL U.S. Sustainability & Social Impact team joined the global climate conversation under the theme “Power On”—a rallying cry for real-world solutions and collective action.

    Continue Reading
  • 2025 ColorComm - Website Template_Spotlight Image.png

    Reflections from the 10th Annual ColorComm Conference

    ColorComm's 10th annual conference was a powerful reminder that breaking new ground starts with honest conversations, bold thinking and a community committed to driving real change.

    Continue Reading
  • Social Media Week - Eri Blog _Spotlight Image.jpg

    Defining Success in the Next Era of Social Media: Insights from Adweek Social Media Week

    Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.

    Continue Reading

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05.02.23

MSL Named Creative Agency of the Year and Took Home Three North American SABRE Awards

MSL was crowned Creative Agency of the Year by PRovoke Media and honored with three Gold SABRE Awards alongside its clients at the highly anticipated 2023 North American SABRE Awards dinner held on May 2.

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03.28.23

MSL and Clients Shortlisted for 19 North American SABRE Awards

MSL and its clients lead the pack in this year's North American SABRE Awards, shortlisted for a total of 19 awards

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03.23.23

MSL Named CEE Agency of the Year at the 2023 EMEA SABRE Awards

MSL was named Central & Eastern European Consultancy of the Year at the EMEA SABRE Awards gala on March 23 in Frankfurt, Germany

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03.22.23

MSL Takes Home 8 Innovation SABRE Awards and Shortlists for Best in Show

MSL celebrates 8 wins at the 2023 PRovoke Media Innovation SABRE Awards and is shortlisted for the Best in Show Platinum SABRE Award

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03.16.23

MSL and Buffalo Wild Wings Win Best in Influencer Impact at 2023 PRWeek U.S. Awards

At the 2023 PRWeek U.S. Awards, MSL and Buffalo Wild Wings won Best in Influencer Impact for the NIL Overtime Deal campaign – along with an honorable mention in Best Brand Film for the Arby's x Pusha T Fish Diss campaign.

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01.16.23

MSL Unveils 28-month Listening Analysis Around Influencer Marketing and Pay Equity

While there is sustained conversation, advocacy (versus action) prevails

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