MSL and its Inspire Brands client Buffalo Wild Wings celebrated a win in the Best in Influencer Impact category for the Overtime Deal campaign at the 2023 PRWeek U.S. Awards – along with an honorable mention in Best Brand Film for the Arby's x Pusha T Fish Diss campaign.
BWW’s The Overtime Deal capitalized on the NCAA's new name, image, likeness (NIL) rules. Instead of pursuing the biggest stars, the brand wanted to say thanks to the ones who gave viewers more overtime by signing deals with the college players who made overtime-sending shots during March Madness.
Arby’s x Pusha T’s Fish Diss campaign announced the brand’s one-of-a-kind Spicy Fish sandwich – claiming its superiority through an epic diss track that packed a spicy punch against McDonald's – by none other than the king of diss tracks, Pusha T.
The PRWeek Awards are widely considered to be one of the most prestigious accolades in the public relations industry, and – in the words of PRWeek – the campaigns and teams showcased in this year's 24th Annual PRWeek Awards "represent an industry at the top of its game, contributing more than ever to enterprises, organizations, social causes and public affairs."
Congratulations to our clients and teams for continuing to execute influential and impactful work.