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MSL takes home 8 Innovation SABRE Awards

03.22.23 / MSL Staff

MSL Takes Home 8 Innovation SABRE Awards and Shortlists for Best in Show

MSL celebrates 8 wins at the 2023 PRovoke Media Innovation SABRE Awards and is shortlisted for the Best in Show Platinum SABRE Award

With over 750 entries in this year's PRovoke Media Innovation SABRE Awards, MSL and its clients won awards for 7 campaigns, 1 team award and shortlisted for the Best in Show Platinum SABRE Award. Awards included:  

  • PLATINUM SABRE AWARD FOR BEST IN SHOW FINALIST + Influencer Marketing + Behavioral Science: One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL – Turned Tampax into the “health teacher you wished you had in high school” by capitalizing on the educational aspect of TikTok with the ”From Tip to Grip” medically accurate and creatively interesting content series – beating the platform’s benchmarks and best performers.   

  • Digital/Print Media: Business/Trade Media: The Home Depot’s Associate First Approach to Spring Hiring — The Home Depot with MSL – Helped The Home Depot hire 100,000 employees (+20% of its workforce) to meet an avalanche of customer demand during its peak selling season and deliver the highest quarterly sales in company history. 

  • Product Reviews: Arby’s Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL – Catapulted the “King of Meats” into the burger market with an earned first plan that let its Waygu beef speak for itself – selling out 6 weeks early and putting Arby’s back less than $1,000 in out of pocket costs. 

  • Content Creation for Media Sites (Earned): Arby’s Ignites the Fish Wars with Rapper Pusha T’s Fish Diss — Arby's (Inspire Brands) with MSL – Jumped on the diss track trend to introduce Arby’s new spicy fish sandwich and take on McDonald’s in partnership with Pusha T (the voice of the 'I’m Loving It' campaign). 

  • Best Use of TikTok: Arby’s Heats Up TikTok and TV Screens with the Diablo Dare — Arby's (Inspire Brands) with MSL – Set fire to mouths and TikTok with the Diablo Dare launch, challenging bros and hot food fanatics to taste test the hottest sandwich on the market with a milkshake fire extinguisher in hand just in case – beating sales goals and putting paid promotion on ice. 

  • Corporate Values in Action: Puffs Power Pals Soar to New Heights — Puffs (Procter & Gamble) with MSL – Increased brand awareness and affinity for Puffs by partnering with Javicia Leslie to launch the Puffs Power Pals to fight red noses at Cincinnati Children’s Hospital. 

  • Innovator of the Year: Brand: A Team 'Inspired': Innovating with Inspire Brands — Inspire Brands with MSL – Congratulations to our Inspire Brands client for winning Innovator of the Year – we can’t wait to keep building influence to create impact with you. 

The awards ceremony is on May 2 in New York City.