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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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Meaning-making, Humor and the Brain at Most Contagious 2025

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

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  • crisis-comms_spotlight.jpg

    PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

    Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

    Continue Reading
  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading
  • Nost Contagious - Website Spotlight Crop.jpg

    Meaning-making, Humor and the Brain at Most Contagious 2025

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

    Continue Reading

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02.17.21

MSL U.S. Names Shreya Mukherjee Chief Strategy Officer

MSL announced today the arrival of Shreya Mukherjee as its new Chief Strategy Officer. Mukherjee will lead the agency’s strategic offering in influence to support its world class portfolio of brands and continued innovation in the communications industry....

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01.13.21

MSL U.K. Launches New Data-Driven Technology Platform, MSL Belief Stack

MSL U.K. has launched a new data-driven insights tool, the MSL Belief Stack. The MSL Belief Stack uniquely measures audiences’ deep-help Beliefs and Values with over one million data points provided by the leading target audience company GlobalWebIndex (GWI).

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10.20.20

MSL Clients Pampers and Vicks Win Big at the Global SABRE Awards

MSL clients Vicks and Pampers were awarded Global SABRE Awards at the 2021 PRovoke Global Summit.

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08.13.20

MSL U.S. Launches Influencer Diversity Commitments

MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, Fluency.

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08.12.20

MSL further expands its PR and Integrated Communications offering in Europe

Publicis Groupe has today announced the launch of their globally renowned Public Relations and Integrated Communications agency MSL, in Ukraine. Supporting the company’s growth strategy and further strengthening its presence in Europe, the MSL Ukraine team will help empower brands by developing h...

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08.10.20

Publicis Groupe further expands its Communications offering in New Zealand

Publicis Groupe has today announced the launch of their globally renowned Public Relations and Communications agency MSL in New Zealand. ...

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