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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

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MSL Asia Pacific reveals The Women’s Forum Barometer, Asia Pacific Edition in partnership with The Women’s Forum

MSL Asia Pacific announced the release of the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data and responses from citizens across 10 different countries, with a focus on Australia, China, Japan and Korea.

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Diana Littman Named to PRWeek’s 2024 Power List

Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.

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  • matt-zavala-spotlight.jpg

    MSL U.S. Names Matt Zavala Chief Creative Officer

    With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

    Continue Reading
  • APAC-womens-forum-study_spotlight.jpg

    MSL Asia Pacific reveals The Women’s Forum Barometer, Asia Pacific Edition in partnership with The Women’s Forum

    MSL Asia Pacific announced the release of the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data and responses from citizens across 10 different countries, with a focus on Australia, China, Japan and Korea.

    Continue Reading
  • 2024-Power-List-Spotlight.jpg

    Diana Littman Named to PRWeek’s 2024 Power List

    Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.

    Continue Reading

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06.03.19

Publicis Groupe UK appoints Accenture’s Chris McCafferty as CEO of MSL London

McCafferty, former MD of Accenture Interactive, to take helm at MSL London | James Parson to depart agency to pursue other opportunities

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04.16.19

MSL Hires Isabel Long for U.S. Business Development Role

CHICAGO – April 16, 2019: MSL has appointed Isabel Long to the role of SVP, U.S. Business Development to lead strategic growth across the agency’s U.S. network. Long joins May 1, will be based in Chicago and will report to Amy Cheronis, Chief Integration Officer. Previously, Long was SVP, Direc...

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03.27.19

MSL is a Top U.S. PR Agency for LGBTQ Equality

Scores 100 Percent in Corporate Equality Index for Sixth Consecutive Year

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01.22.19

Mondelēz International Selects MSL as PR agency for South East Asia

MSL to lead corporate communications across six countries

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01.18.19

Helena Norrman joins Kekst CNC as Partner and JKL as Managing Director

Helena Norrman will become a Partner at global strategic communications firm Kekst CNC. She will also be appointed the new Managing Director at JKL, the Nordic branch of Kekst CNC.

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