MSL, Publicis Groupe-owned global Public Relations and Integrated Communications partner and one of the largest global PR networks, announced the launch of its operations in Seoul, South Korea. As part of its growth strategy and further strengthening its presence in Asia-Pacific, MSL Korea will offer a full suite of communications services with particular expertise in Corporate Communications and Reputation Management, Crisis Management, and Influencer Marketing. It will help empower brands by developing holistic communication and influencer marketing strategies using the Power of One.
Margaret Key, CEO – APAC & MEA will be overseeing the formation of the agency and its operations in Seoul. This will extend MSL’s footprint in APAC that includes offices in China, Singapore, India, Japan, Hong Kong, Taiwan, Malaysia, Thailand, Philippines, Vietnam, Sri Lanka, Indonesia, Australia and New Zealand.
Margaret Key, CEO MSL APAC & MEA said, “We are excited to expand MSL’s footprint in APAC with the launch of MSL Korea. South Korea is one of the most dynamic, competitive markets within the APAC region and establishing a presence in the country will offer an opportunity and numerous advantages for our existing and potential global and local clients in terms of quality as well as access to the most sophisticated strategic tools under the Power of One approach.”
Nicole Roe, CEO, Publicis Groupe Korea added, “Our clients are seeking more strategic PR support and MSL represents the best solution with its corporate, influencer and integrated capabilities. With Publicis’ creative and digital marketing expertise, we will be able to provide a unique and compelling offering to the Korean market.”