October 2020 -- MSL and P&G brands Vicks and Pampers have been awarded two Global SABRE Awards at the 2021 PRovoke Global Summit, held virtually this year. The campaigns were Vicks 'One In A Million' #TouchOfCare and Pampers #LoveTheChange Changing Tables Commitment.
Each year more than 5,500 entries across 60 countries are submitted to PRovoke Media’s SABRE Awards. Competition is fierce with only 40 entries are selected to receive the highly coveted Global SABRE Award.
The nominees include work from across the Americas, EMEA, Latin America and the Asia-Pacific regions. These awards are the most elite accolade in the PR industry, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.
Both the Vicks and Pampers work were honored at the regional SABRE Awards. Earlier this year 20:20 MSL and P&G brand Vicks won the prestigious Platinum award for Best in Show as well as three SABRE Awards at the SABRE Awards South Asia for the 'One In A Million' #TouchOfCare campaign focusing on a young girl who has a rare skin condition, ichthyosis. MSL U.S. and Pampers #LoveTheChange Changing Tables Commitment was awarded a SABRE Award in the Marketing to Men category at the SABRE Awards North America.