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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Optimum Selects Publicis O1 As Agency of Record

O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

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MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

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Inspiring Breakthrough Ideas: Most Contagious 2024

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

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  • optimum-spotlight.jpg

    Optimum Selects Publicis O1 As Agency of Record

    O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

    Continue Reading
  • in2-sabre-2024-spotlight.jpg

    MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

    Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

    Continue Reading
  • most-contagious-spotlight.jpg

    Inspiring Breakthrough Ideas: Most Contagious 2024

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

    Continue Reading

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01.22.19

Mondelēz International Selects MSL as PR agency for South East Asia

MSL to lead corporate communications across six countries

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01.18.19

Helena Norrman joins Kekst CNC as Partner and JKL as Managing Director

Helena Norrman will become a Partner at global strategic communications firm Kekst CNC. She will also be appointed the new Managing Director at JKL, the Nordic branch of Kekst CNC.

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09.06.16

Publicis Consolidates Its Regional LeoComm PR Offices under the MSLGROUP Brand

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. ...

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03.01.24

Publicis Groupe Names Umesh Nair as Managing Partner of MSL Malaysia

Nair will report to Tan Kien Eng, CEO of Publicis Groupe Malaysia

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