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03.03.21 / MSL Staff

MSL China Announces Leadership Appointments

MSL has named Eddi Yang general manager of MSL Beijing, and Liza Zhang has been appointed general manager of MSL Shanghai and Guangzhou.

March 3, 2021 -- Publicis Groupe today announced the appointment of Eddi Yang, General Manager - MSL Beijing, and Liza Zhang, General Manager - MSL Shanghai and Guangzhou to strengthen MSL’s business growth strategy in China and the Asia-Pacific. The new positions entail ownership and supervision of business operations for MSL in Beijing, Guangzhou, and Shanghai.

The new appointments will also help strengthen Publicis Groupe’s integrated service offerings in public relations and influencer management using the Power of One.

Eddi Yang has more than 20 years of experience in communications, marketing and corporate affairs and has worked with some of the largest global and local brands across sectors. Before MSL, she served as the Director of External Affairs - Mead Johnson, China, and as Vice President and General Manager - Golin Harris, Beijing. She has also held management positions in several global leading organizations such as Ketchum, Ruderfin, and Ogilvy. Eddi will report to Oliver Xu, CEO - Publicis Communications, Beijing, and Margaret Key, CEO – APAC & MEA, MSL.

Liza Zhang carries more than 15 years of experience and has built core expertise in areas such as corporate branding and reputation management, business communications, internal corporate communications, and change management. Her clients range widely from traditional manufacturing to consumer goods, healthcare and medical services to technology companies, professional services firms, and government. She was also responsible for leading MSL’s transformation into a business-driven strategic communications consultancy. Liza will report to Arto Hampartsoumian, Managing Partner and Executive Chairman - Publicis Groupe China, and Margaret Key, CEO – APAC & MEA, MSL.

Arto Hampartsoumian, Managing Partner and Executive Chairman, Publicis Groupe, China said, “MSL is our strong professional communication service organization under Publicis Groupe and an important part of the comprehensive service capabilities of Power of One approach. As global public health communication faces great challenges, especially in 2020, the importance of public relations is increasing day-by-day. Liza Zhang and Eddi Yang are both outstanding leaders with years of experience in their fields. They are deeply trusted and respected by clients and I believe we can strengthen our professional PR service capabilities in China under their leadership.”

Margaret Key, CEO – APAC & MEA, MSL added, “We are excited to have Eddi Yang and Liza Zhang onboard to lead and accelerate MSL’s development in the region as well as build on our expertise in areas of influence and impact. They join MSL at an exciting time as we continue to strengthen our offerings in the region and build deeper relationships with clients. I am convinced that with our new leaders at the helm, MSL will move from a position of strength to drive growth and profitability in Asia and globally. I look forward to working with them in their new roles.”