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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Optimum Selects Publicis O1 As Agency of Record

O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

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MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

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Inspiring Breakthrough Ideas: Most Contagious 2024

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

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  • optimum-spotlight.jpg

    Optimum Selects Publicis O1 As Agency of Record

    O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

    Continue Reading
  • in2-sabre-2024-spotlight.jpg

    MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

    Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

    Continue Reading
  • most-contagious-spotlight.jpg

    Inspiring Breakthrough Ideas: Most Contagious 2024

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

    Continue Reading

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11.17.23

Diverse Perspectives, Lasting Impact: Insights from ADCOLOR 2023

Last weekend, MSL attended the 17th annual ADCOLOR conference in Los Angeles. The theme this year was “Double Down, Double Up!” Meaning: together, we can reach back to pull forward those in need of support and mentorship and reach up to leaders, who must continue to be vocal advocates of representation as a business imperative. 

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10.10.23

MSL India Wins Agency of the Year at 2023 Campaign PR Awards

MSL won 22 awards at the 2023 Campaign PR Awards India, including Agency of the Year

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10.03.23

VidCon 2023: Tips for Successful Creator Partnerships

VidCon 2023 was filled with impactful panel discussions and presentations where we got to hear first-hand about emerging trends in the industry and best practices when collaborating with creators. Check out our key takeaways here.

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07.24.23

New MSL Data Identifies Specific Barriers to Entry and Success for Diverse Creators

The agency also announced two new actions, including providing transparency into its own practices

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07.10.23

Meta launches Twitter alternative app, “Threads”

Last week all across the planet pinged to life with a notification about Threads. No, I don't mean the apocalyptic British movie from the 80s, but Meta's new Twitter competitor, Threads.

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07.10.23

MacLean Brodie appointed as new CEO of MSL Middle East

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East.

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