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With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.

MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.

PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.
Continue Reading
Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.
Continue Reading
MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.
Continue Reading

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06.21.24

MSL Wins Seven Cannes Lions at the 2024 Festival

MSL was awarded seven Cannes Lions at the 2024 Cannes Lions International Festival of Creativity, recognizing the agency's best-in-class creative work on the global stage.

06.18.24

MSL Named a Finalist for 22 Cannes Lions

Out of 26,753 entries to the Cannes Lions International Festival of Creativity this year, MSL is proud to claim a finalist spot alongside the best work in the industry, with 22 shortlisted campaigns across the globe.

03.28.24

Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

03.21.24

Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

03.20.24

MSL U.S. Appoints Pescatore to Lead Health Practice

MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

03.01.24

Optimum Selects Publicis O1 As Agency of Record

O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

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