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03.28.24
Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups
Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.
Continue reading03.20.24
MSL U.S. Appoints Pescatore to Lead Health Practice
MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.
Continue reading03.01.24
Optimum Selects Publicis O1 As Agency of Record
O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers
Continue reading02.26.24
MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards
Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.
Continue reading02.13.24
Inspiring Breakthrough Ideas: Most Contagious 2024
The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.
Continue reading02.01.24
The PR Council Elects MSL U.S. CEO Diana Littman as 2024 Chair of Its Board of Directors
The PR Council has elected MSL U.S. CEO Diana Littman as its 2024 Chair of the Board of Directors.
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