For the second year in a row, MSL has received double-digit nominations at the Innovation SABRE Awards shortlist, a prestigious program that celebrates innovation and excellence in content creation, data and analytics, comms tech, digital innovation, creativity and much more. With 21 shortlists, these awards underscore our commitment to pushing the boundaries of innovation and creativity in the industry and reimagining what PR can accomplish.
Huge congratulations to our clients and teams named finalists for the 2024 Innovation SABRE Awards:
Arby’s Brings its Smoked Meats Expertise...to Bourbon
- Digital Promo & Activation
- Earned Media with Influencers + Communities
Swiffer – Kicking the Bucket to the Curb to #MopSmarter With Swiffer PowerMop
- Product Reviews
U.S. Soy – Sold on Soy: Building Consumer Reputation for Soy
- Persuasive Content
Buffalo Wild Wings – It’s Madness! Buffalo Wild Wings Scores BIG With College Basketball Fans
- Digital Marketing/Advertising
Crest + Oral-B – #ClosingAmericasSmileGap
- Social Video
Nearmap – Flying Higher: Capturing Nearmap’s Bigger Picture
- Digital Publishing
Campbell’s – Move Over Turkey, Campbell’s Celebrates and Owns Sides Season
- Identity Branding
SONIC – Today’s Hottest Musicians Help SONIC Cool Down Summer With Their Favorite Remixed Drinks
- Identity Branding
Dunkin’ – Ben Affleck *Officially* Runs on Dunkin’
- Celebrity Partnership
Jimmy John’s – Let’s Be Blunt – Jimmy John’s Rolls Out an Epic 4/20 Celebration
- Most Disruptive Campaign
Dunkin’ Encourages Americans to Avoid ‘FOMO’ on National Donut Day
- Social Listening
Campbell’s Chunky Dares America to Try Their Spiciest Soup Ever
- Behavioral Science
- Boldest Campaign
Kellogg’s Frosted Mini Wheats Flexes on Its Haters... Because Mini Tastes Better
- Combating Disinformation
Always – 50 Period Heroes in 50 States
- NGO and Charity Partnerships
Always Helps Hispanic Students Achieve Their Dreams
- Platform Creation
- Corporate Values in Action
Procter & Gamble – Showcasing the Power of Partnership to Help Build a Water-Positive Future
- NGO and Charity Partnerships
- Corporate Values in Action
Bounty Is Your Wingman
- Insight
*Winner* Campbell’s USMB Brand PR & Social Media Team: The Soup Squad That Got Scrappy and Built an Empire
- Innovator of the Year – Brand
View the full shortlist here. Winners will be revealed at the end of March and trophies awarded at the PRovoke North America Summit on May 1 in New York.