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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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Meaning-making, Humor and the Brain at Most Contagious 2025

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

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  • crisis-comms_spotlight.jpg

    PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

    Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

    Continue Reading
  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading
  • Nost Contagious - Website Spotlight Crop.jpg

    Meaning-making, Humor and the Brain at Most Contagious 2025

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

    Continue Reading

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10.03.23

VidCon 2023: Tips for Successful Creator Partnerships

VidCon 2023 was filled with impactful panel discussions and presentations where we got to hear first-hand about emerging trends in the industry and best practices when collaborating with creators. Check out our key takeaways here.

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07.24.23

New MSL Data Identifies Specific Barriers to Entry and Success for Diverse Creators

The agency also announced two new actions, including providing transparency into its own practices

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07.10.23

Meta launches Twitter alternative app, “Threads”

Last week all across the planet pinged to life with a notification about Threads. No, I don't mean the apocalyptic British movie from the 80s, but Meta's new Twitter competitor, Threads.

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07.10.23

MacLean Brodie appointed as new CEO of MSL Middle East

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East.

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06.20.23

Herd MSL is proud to announce the launch of Born Blak

Born Blak is a program that aims to increase representation and create opportunities for First Nations content creators, who have been underrepresented in Australian marketing and communications for far too long.

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06.13.23

Jessica Allison joins Herd MSL New Zealand as General Manager

Jessica Allison has been appointed General Manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.

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