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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

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Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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MSL U.S. Appoints Pescatore to Lead Health Practice

MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

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  • Gen-Z-Summit-spotlight.jpg

    Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

    Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

    Continue Reading
  • rebecca-grant-web.jpg

    Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

    Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

    Continue Reading
  • bailey-spotlight.jpg

    MSL U.S. Appoints Pescatore to Lead Health Practice

    MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

    Continue Reading

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10.03.23

VidCon 2023: Tips for Successful Creator Partnerships

VidCon 2023 was filled with impactful panel discussions and presentations where we got to hear first-hand about emerging trends in the industry and best practices when collaborating with creators. Check out our key takeaways here.

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07.24.23

New MSL Data Identifies Specific Barriers to Entry and Success for Diverse Creators

The agency also announced two new actions, including providing transparency into its own practices

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07.10.23

Meta launches Twitter alternative app, “Threads”

Last week all across the planet pinged to life with a notification about Threads. No, I don't mean the apocalyptic British movie from the 80s, but Meta's new Twitter competitor, Threads.

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07.10.23

MacLean Brodie appointed as new CEO of MSL Middle East

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East.

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06.20.23

Herd MSL is proud to announce the launch of Born Blak

Born Blak is a program that aims to increase representation and create opportunities for First Nations content creators, who have been underrepresented in Australian marketing and communications for far too long.

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06.13.23

Jessica Allison joins Herd MSL New Zealand as General Manager

Jessica Allison has been appointed General Manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.

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