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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Optimum Selects Publicis O1 As Agency of Record

O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

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MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

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Inspiring Breakthrough Ideas: Most Contagious 2024

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

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  • optimum-spotlight.jpg

    Optimum Selects Publicis O1 As Agency of Record

    O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers

    Continue Reading
  • in2-sabre-2024-spotlight.jpg

    MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

    Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

    Continue Reading
  • most-contagious-spotlight.jpg

    Inspiring Breakthrough Ideas: Most Contagious 2024

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators. Here are our takeaways.

    Continue Reading

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06.20.23

Herd MSL is proud to announce the launch of Born Blak

Born Blak is a program that aims to increase representation and create opportunities for First Nations content creators, who have been underrepresented in Australian marketing and communications for far too long.

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06.13.23

Jessica Allison joins Herd MSL New Zealand as General Manager

Jessica Allison has been appointed General Manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.

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06.12.23

MSL UK Redefines Content Offer With Appointment of Emily Fleuriot as Head of Content and Copy

Emily Fleuriot has been appointed as MSL UK’s Head of Content and Copy, strengthening their senior creative team and further expanding their content offering as a direct result of winning progressive content-focused briefs.

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05.24.23

MSL UK Bolsters Creative Team with Creative Director Hire

MSL UK has appointed Creative Director, Janelle Feliciano, following rapid growth of the agency with recent wins including Renault, Nintendo, Bourjous and Barilla.

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05.02.23

MSL Named Creative Agency of the Year and Took Home Three North American SABRE Awards

MSL was crowned Creative Agency of the Year by PRovoke Media and honored with three Gold SABRE Awards alongside its clients at the highly anticipated 2023 North American SABRE Awards dinner held on May 2.

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03.28.23

MSL and Clients Shortlisted for 19 North American SABRE Awards

MSL and its clients lead the pack in this year's North American SABRE Awards, shortlisted for a total of 19 awards

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