December 23, 2021, Shanghai - Publicis Groupe today announced the promotion of Liza Zhang, General Manager - MSL Shanghai and Guangzhou to the role of Managing Director - MSL China. She will now oversee the complete operations for MSL China and lead a team of over 200 consultants based in Shanghai, Beijing, and Guangzhou. The appointment will further deepen MSL China's positioning as an integrated communications partner, strengthen cross-regional teamwork, and help clients enhance their business influence.
Liza Zhang will continue to be based in Shanghai and report directly to Arto Hampartsoumian, Managing Partner and Executive Chairman - Publicis Groupe China, and Margaret Key, CEO - MSL Asia Pacific, Middle East and Africa.
Liza Zhang is an experienced corporate strategic communication consultant and manager of a consulting agency. She has been at the forefront of planning and leading her team to create revolutionary communication strategies, reputation management, and corporate branding for many multinational enterprises, helping them achieve business transformation. Liza Zhang has worked with a range of clients, including consumer goods, medical and pharmaceutical, high-tech enterprises, and government agencies. In the last three years, she has served as the General Manager of MSL Shanghai, and Guangzhou and has had some remarkable achievements in the field of business management. With her exceptional management skills, she has led MSL to achieve high-quality business growth and accelerated it’s transformation into an integrated and strategic communication consultancy.
Arto Hampartsoumian, Managing Partner and Executive Chairman - Publicis Groupe China, said, "The new normal of COVID-19 pandemic has further highlighted the value of precise PR communications. Liza's keen business sense, solid communication expertise and excellent management skills have led the MSL team to create a diversified portfolio. New business wins all contribute to substantial growth for Publicis China. I am very confident that under Liza's leadership, the momentum will continue with even greater success for MSL China."
Margaret Key, CEO - MSL Asia Pacific, Middle East and Africa, said, "China is one of the most important and competitive markets in the Asia Pacific. To win in such markets, we need a proven, skilled senior leader. Liza has proven herself with her brilliant past successes. I'm looking forward to working more closely with Liza as she blazes new trails in one of our key markets."
Talking about her appointment, Liza Zhang, Managing Director - MSL China, added, “For me, this is a recognition of our commitment to driving responsible growth in the past and a privilege to take up even greater responsibility in the years to come. In the past three years, thanks to the persistence and diligence of our MSL colleagues, and their unrelenting spirit to overcome unremitting challenges, we have witnessed profitable growth in the business, sustainable development of the team, and also managed to deepen client trust.”