In June, MSL was awarded 18 Lions at the Cannes Lions International Festival of Creativity in partnership with its Publicis Groupe Power of One agency partners and clients. In total, MSL received 1 Titanium Lion, 2 Grand Prix, 6 Gold Lions, 6 Silver Lions and 3 Bronze Lions. Awards included:
- The Lost Class with Change the Ref Inc
Titanium Lion - The Missing Chapter with P&G Whisper
Grand Prix in Sustainable Development Goals Lions in the Good Health & Well-being Category - Thighstop with Wingstop
Grand Prix in Creative Commerce Lions in the Brand Strategy Category - The Lost Class with Change the Ref Inc
Gold Film Lion in the Not-for-Profit / Charity / Government Category - The Lost Class with Change the Ref Inc
Gold PR Lion in the Use of Events & Stunts Category - The Lost Class with Change the Ref Inc
Gold PR Lion in the Not-for-Profit / Charity / Government Category - The Lost Class with Change the Ref Inc
Gold Social & Influencer Lion in the Social Film Category - The Art of Stealing with Netflix
Gold Outdoor Lion in the Media/Entertainment Category - Lil Jif Project with JIF
Gold Entertainment Lion in the Brand or Product Integration into Music Content Category - Lil Jif Project with JIF
Silver Film Lion in the Food & Drink Category - The Lost Class with Change the Ref Inc
Silver Sustainable Development Goals Lion in the Peace, Justice and Strong Institutions Category - The Lost Class with Change the Ref Inc
Silver Social & Influencer Lion in the Not-for-Profit / Charity / Government Category - The Missing Chapter with P&G Whisper
Silver Health & Wellness Lion in the OTC Products / Devices Category - Lil Jif Project with JIF
Silver Entertainment Lion in the Artist as a Brand or Cause Ambassador Category - Lil Jif Project with JIF
Silver Entertainment Lion in the Brand Partnership/Endorsement Category - The Lost Class with Change the Ref Inc
Bronze Social & Influencer Lion in the Innovative Use of Influencers Category - Little Headhunters Powered with The Foundation K.I.D.S
Bronze Health & Wellness Lion in the Fundraising & Advocacy - The Lost Class with Change the Ref Inc
Bronze Film Craft Lion in the Achievement in Production Category