MSL UK has appointed Creative Director, Janelle Feliciano, following rapid growth of the agency with recent wins including Renault, Nintendo, Bourjous and Barilla.
Janelle is an integrated creative director, mentor and public speaker. With over a decade’s experience in Advertising, Social, Digital and PR agencies, her through-the-line experience has seen her create not just award winning but culturally impactful creative work.
She was a Blueprint advisory board member and chosen as a Future Leader by Creative Equals. Previously at M&C Saatchi, and most recently Weber Shandwick and The Romans. While at The Romans she helped lead the team with campaigns including DOVE's Reclaiming School Picture Day, OTO's The Drop Off and the recent Adidas x Wiggle Ramadan collaboration to create outdoor prayer mats and install signs pointing to Mecca along Peak District hiking routes.
Janelle will report to Executive Creative Director, Michael Dowell, and will work across the business driving integrated campaigns for clients.
Janelle said, “On joining MSL my focus will be to create culturally enriching client work, building belief with every brief. I will help support talented individuals from all backgrounds to reach their potential and I am excited for my own journey of growth and development with MSL and the Publicis Groupe.”
Michael Dowell said “With our brand portfolio rapidly growing, we’re excited to be investing in a creative director with serious firepower. Janelle’s integrated experience is exactly what we need to keep building Belief for our clients and will help us deliver brave creative. Bring it on.”