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MSL group photo on stage holding trophy

05.02.23 / MSL Staff

MSL Named Creative Agency of the Year and Took Home Three North American SABRE Awards

MSL was crowned Creative Agency of the Year by PRovoke Media and honored with three Gold SABRE Awards alongside its clients at the highly anticipated 2023 North American SABRE Awards dinner held on May 2.

PRovoke Media's North American SABRE Awards, renowned for recognizing achievements in Branding, Reputation and Engagement, named MSL Creative Agency of the Year and presented MSL and its clients with three Gold SABREs during the ceremony on May 2. Congratulations to our clients Clearblue, Crest + Oral-B for receiving recognition for these outstanding campaigns: 

  • Consumer Health: Clearblue Fertility Facts on TikTok – Built a meaningful following for Clearblue’s digital pregnancy test among Gen Z audiences by birthing its presence on TikTok and partnering with diverse influencers who openly shared their personal conceiving stories – raising awareness, a new fan base and purchase intent when the time is right. 
  • Consumer Products: Crest and Oral-B's #ClosingAmericasSmileGap – Ignited a movement to help Crest and Oral-B address America’s oral care crisis with a 360 MSL-led creative campaign that pointed the finger, literally and figuratively, at the smile gap kids in underserved communities experience when it comes to teeth brushing.   
  • PR Agency Marketing: MSL’s Time to Face the Influencer Pay Gap, Pt. 2 – Catalyzed industry change with a 360-degree campaign that drove MSL’s commitments to furthering equity in influencer marketing and built on MSL’s groundbreaking study that revealed a significant racial pay gap in the influencer marketing space – 29% pay gap between BIPOC and white creators and 35% between Black and white creators. 

View all of the winners here.