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MSL shortlists for 19 North American SABRE Awards

03.28.23 / MSL Staff

MSL and Clients Shortlisted for 19 North American SABRE Awards

MSL and its clients lead the pack in this year's North American SABRE Awards, shortlisted for a total of 19 awards

MSL, along with its clients, has been shortlisted for 19 North American SABRE Awards – selected from a pool of nearly 2,000 entries. The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results. Winners will be revealed at the annual awards dinner on May 2nd.  

Shortlists include: 

The SABRE Award for Superior Achievement in Brand-Building 

  • Arby’s Heats Up TikTok and TV Screens with the Diablo Dare — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine 

The SABRE Award for Superior Achievement in Measurement and Evaluation 

  • Reinvigorating a Beloved CSR Program to Drive Business Impact — Sonic (Inspire Brands) with MSL, Vayner Media, Signal Theory, Inspire Media Engine 

Consumer Products 

  • #ClosingAmericasSmileGap — Crest and Oral-B (Procter & Gamble) with MSL, Saatchi & Saatchi, PXP 

  • Taking Parents (and Kids) from Nervous to #Ninjawesome — Ninjamas (Procter & Gamble) with MSL 

Food Service 

  • Arby's Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL, Fallon 


  • A Tradesperson's Most Powerful Tool: Connections — The Home Depot with MSL 

Consumer Health 

  • Clearblue Confirms Fertility Facts on TikTok    — Clearblue (Procter & Gamble) with MSL 

Multimarket Campaign 

  • Arby's Ignites the Fish Wars with Rapper Pusha T's Fish Diss — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine 

Consumer Marketing (Existing Product) 

  • Charmin Loves Tight Ends  — Charmin (Procter & Gamble) with MSL 

Integrated Marketing 

  • Don't Sweat the Meat Sweats — Old Spice & Arby's with Citizen Relations for Old Spice With Fallon, MSL and Wieden Kennedy 

Institutional Image 

  • Seize the Yay: Baskin-Robbins Announces its First Major Rebrand in Nearly Two Decades — Baskin-Robbins (Inspire Brands) with MSL 

Employer Branding 

  • The Home Depot’s Associate First Approach To Spring Hiring — The Home Depot with MSL 

Public Education (Corporate) 

  • Pampers Strives to Raise Care, Deliver Joy  — Pampers (Procter & Gamble) with MSL 

Branded Journalism 

  • Arby’s Brings Its Smoked Meat Expertise…to Bourbon — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine 

  • Move Over Turkey, Campbell’s Celebrates and Owns Sides Season — Campbell's with MSL, Leo Burnett, Spark Foundry 


  • Buffalo Wild Wings Launches the Overtime Deal — Buffalo Wild Wings (Inspire Brands) with MSL, The Martin Agency, Inspire Media Engine 

Marketing to Women 

  • One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL 

Marketing to Youth 

  • Puffs Power Pals Soar to New Heights — Puffs (Procter & Gamble) with MSL 

PR Agency Marketing 

  • Time to Face the Influencer Pay Gap Part 2 — MSL 


View all shortlisted campaigns here.