MSL, along with its clients, has been shortlisted for 19 North American SABRE Awards – selected from a pool of nearly 2,000 entries. The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results. Winners will be revealed at the annual awards dinner on May 2nd.
Shortlists include:
The SABRE Award for Superior Achievement in Brand-Building
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Arby’s Heats Up TikTok and TV Screens with the Diablo Dare — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
The SABRE Award for Superior Achievement in Measurement and Evaluation
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Reinvigorating a Beloved CSR Program to Drive Business Impact — Sonic (Inspire Brands) with MSL, Vayner Media, Signal Theory, Inspire Media Engine
Consumer Products
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#ClosingAmericasSmileGap — Crest and Oral-B (Procter & Gamble) with MSL, Saatchi & Saatchi, PXP
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Taking Parents (and Kids) from Nervous to #Ninjawesome — Ninjamas (Procter & Gamble) with MSL
Food Service
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Arby's Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL, Fallon
Retailers
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A Tradesperson's Most Powerful Tool: Connections — The Home Depot with MSL
Consumer Health
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Clearblue Confirms Fertility Facts on TikTok — Clearblue (Procter & Gamble) with MSL
Multimarket Campaign
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Arby's Ignites the Fish Wars with Rapper Pusha T's Fish Diss — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
Consumer Marketing (Existing Product)
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Charmin Loves Tight Ends — Charmin (Procter & Gamble) with MSL
Integrated Marketing
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Don't Sweat the Meat Sweats — Old Spice & Arby's with Citizen Relations for Old Spice With Fallon, MSL and Wieden Kennedy
Institutional Image
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Seize the Yay: Baskin-Robbins Announces its First Major Rebrand in Nearly Two Decades — Baskin-Robbins (Inspire Brands) with MSL
Employer Branding
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The Home Depot’s Associate First Approach To Spring Hiring — The Home Depot with MSL
Public Education (Corporate)
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Pampers Strives to Raise Care, Deliver Joy — Pampers (Procter & Gamble) with MSL
Branded Journalism
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Arby’s Brings Its Smoked Meat Expertise…to Bourbon — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
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Move Over Turkey, Campbell’s Celebrates and Owns Sides Season — Campbell's with MSL, Leo Burnett, Spark Foundry
Sponsorship
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Buffalo Wild Wings Launches the Overtime Deal — Buffalo Wild Wings (Inspire Brands) with MSL, The Martin Agency, Inspire Media Engine
Marketing to Women
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One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL
Marketing to Youth
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Puffs Power Pals Soar to New Heights — Puffs (Procter & Gamble) with MSL
PR Agency Marketing
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Time to Face the Influencer Pay Gap Part 2 — MSL
View all shortlisted campaigns here.