Skip to main content

07.01.21 / MSL Staff

MSL Wins Three Lions at the Cannes Lions International Festival of Creativity 2021

MSL Group celebrates 3 Cannes Lions wins

Last week, MSL Group, along with their agency partners and clients, took home three Lions at the 2021 Cannes Lions International Festival of Creativity. Awards included:

  • Donation Dollar with Royal Australian Mint
    Silver PR Lion in the Culture & Context category: ‘Single-market Campaign’  

  • Donation Dollar with Royal Australian Mint
    Bronze PR Lion in the ‘Launch/Re-launch’  

  • Goldfish Go for the Handful
    Bronze Social and Influencer Lion in Partnerships 


As always, the Cannes Lions remained highly competitive receiving 29,074 pieces of work entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020. Judges evaluated each high entry on its courage, authenticity and ability to drive influence in the market, with an eye towards awarding campaigns that demonstrated how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven a cultural and social change.  

We are incredibly proud of all our clients and teams doing influential - and impactful - work. Congratulations!