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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

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Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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MSL U.S. Appoints Pescatore to Lead Health Practice

MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

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  • Gen-Z-Summit-spotlight.jpg

    Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

    Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

    Continue Reading
  • rebecca-grant-web.jpg

    Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

    Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

    Continue Reading
  • bailey-spotlight.jpg

    MSL U.S. Appoints Pescatore to Lead Health Practice

    MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

    Continue Reading

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02.17.21

MSL U.S. Names Shreya Mukherjee Chief Strategy Officer

MSL announced today the arrival of Shreya Mukherjee as its new Chief Strategy Officer. Mukherjee will lead the agency’s strategic offering in influence to support its world class portfolio of brands and continued innovation in the communications industry....

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01.13.21

MSL U.K. Launches New Data-Driven Technology Platform, MSL Belief Stack

MSL U.K. has launched a new data-driven insights tool, the MSL Belief Stack. The MSL Belief Stack uniquely measures audiences’ deep-help Beliefs and Values with over one million data points provided by the leading target audience company GlobalWebIndex (GWI).

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10.20.20

MSL Clients Pampers and Vicks Win Big at the Global SABRE Awards

MSL clients Vicks and Pampers were awarded Global SABRE Awards at the 2021 PRovoke Global Summit.

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08.13.20

MSL U.S. Launches Influencer Diversity Commitments

MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, Fluency.

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08.12.20

MSL further expands its PR and Integrated Communications offering in Europe

Publicis Groupe has today announced the launch of their globally renowned Public Relations and Integrated Communications agency MSL, in Ukraine. Supporting the company’s growth strategy and further strengthening its presence in Europe, the MSL Ukraine team will help empower brands by developing h...

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08.10.20

Publicis Groupe further expands its Communications offering in New Zealand

Publicis Groupe has today announced the launch of their globally renowned Public Relations and Communications agency MSL in New Zealand. ...

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