We are the Publicis Groupe’s Flagship PR and Events network – specialists in public relations, public affairs, branding, corporate and financial communications, social media marketing and events.
Our Family
At MS&LGroup, more than 2,500 people in 83 offices share best practices and knowledge to ensure clients benefit from our collective expertise and experience in traditional and emerging communication channels. Offering a broad range of PR disciplines, all our agencies are part of one family, with a single global management team. Have a look here at what some of our teams do…
Our Offer
MS&LGroup is uniquely positioned to engage, frame and activate real-time conversations.
Both online, and off-line. We know how to manage reputations, harness creativity and create movements to let consumers and customers know our clients are listening. It’s about moving from Public Relations, to People Relations.
About Us
Created at the end of 2009, when Publicis Groupe brought together two global PR companies and 13 specialist firms, MS&LGroup overnight became one of the world’s top five PR networks. Watch the video to hear how the last few months have shaped up for us.
The creation of the MS&LGroup means clients now have access to one of the most integrated and highly co-ordinated communications offers – with one of the strongest digital capabilities – in the market.
Our proven experience in international account management combined with specialist subject matter expertise now matches all the areas important to our clients’ brands and businesses. Clients can also benefit from our new level of shared insights, specialist knowledge and sector connections – all supported by world class collaborative tools.
We deliver this cohesion and insight through MS&LGroup processes in areas such as Planning, Creativity and Collaboration as well as client stewardship programmes for both local and international business.
Practices
The world of marketing and communications is undergoing profound change. As the landscape has evolved, so have MS&LGroup’s capabilities. We continue to excel in core practices such as consumer marketing, public affairs and corporate communications; in addition, we are at the forefront of new consumer engagement channels including influencer marketing, word-of-mouth and mobile marketing.
Consumer & Customer Engagement:
- Brand Strategy and Design
- Consumer Marketing
- Influencer Marketing
- Healthcare Marketing
- Business-to-Business Marketing
- Multicultural Marketing
- Cause Marketing
Audience Reach and Activation:
- Audience Intelligence
- Insight Creation
- Media Relations
- Digital and Social Media
- Mobile Marketing
- Branded Entertainment
- Experiential Marketing
- Word-of-Mouth
Reputation Management:
- Corporate Communications
- Crisis and Issues Management
- Public Affairs
- Employee Engagement
- Corporate Social Responsibility
- ECO Network
- Advocacy and Third Party Relations
- Financial Communications/IR
Leadership
Click on the leaders to the right to view their full profiles.
Olivier Fleurot – CEO, MS&LGroup
Olivier Fleurot is the CEO of MS&LGroup. Having joined Publicis Groupe in 2006 as Executive Chairman of Publicis Worldwide - a major global advertising network - from 1999 to 2006 Olivier was with the Financial Times Group in London. Initially hired as Managing Director of the newspaper, then promoted to CEO of the FT Group, Oliver was responsible for all the group’s newspapers, magazines and on-line activities, including the Asia edition of the FT and FTChinese.com which Olivier launched in 2003. Currently President of the European Association of Communications Agency (EACA), before joining the Financial Times Group, Fleurot was Chief Executive of the Les Echos Group, France’s leading business publisher.
Anders Kempe – President, EMEA, MS&LGroup
Anders Kempe is President of Europe for MS&LGroup. In his role as president, Kempe oversees MS&L’s European operations, which includes 15 offices, and represents Europe on MS&L’s global leadership team. Kempe also acts as a strategic counselor to JKL’s largest clients, including many of the Nordic region’s blue chip companies in the financial services, energy, telecommunications, construction, transportation, media, IT, pharmaceuticals, venture capital and professional services industries, among others. He has broad experience as a communications consultant and specializes in strategy, public affairs and financial communications.
Fabrice Fries – President, France, MS&LGroup
Fabrice Fries started his career in the French Ministry of Finance, and then served as an advisor to Jacques Delors, the President of the European Commission, from 1990 to 1994. In 1995, he joined what was to become Vivendi (at that time CGE) and was subsequently appointed director of strategy and development of the Havas group. In 1998, he was appointed Executive Vice President of Vivendi Universal Publishing. From 2002 onward, he was CEO of Aprovia and Medimedia, companies which resulted from an LBO on these activities. In 2004, he joined a European IT services company, Atos Origin, and was responsible for its global accounts. In September 2006, Fabrice joined Publicis Groupe as General Secretary in charge of HR, Legal and Audit. And in 2008, he was named president of Publicis Consultants | France. Fabrice is a graduate of France’s Ecole Normale Supérieure, Institut d’Etudes Politiques and Ecole Nationale d’Administration.
Glenn Osaki – President, Asia, MS&LGroup
Glenn Osaki is in charge of MS&LGroup’s Asia operations, which includes offices in Shanghai, Beijing, Hong Kong, Singapore, Kuala Lumpur, Seoul, Tokyo, Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune and a network of affiliate partners in 22 additional cities across the region. He is also a member of the Publicis Groupe China Management Board. Prior to moving to Shanghai in January 2005, Osaki was managing director of MS&L’s Los Angeles office for five years. His Asia experience includes regional management for such clients as Coca-Cola, Procter & Gamble, Philips, Sunkist, Johnson & Johnson, Underwriters Laboratories, Nestle, World Gold Council, SPX Corporation, Business Software Alliance, and numerous assignments for the 2010 Shanghai World Expo. Osaki also managed public affairs, PR and events for California Governor Arnold Schwarzenegger’s trade missions to Tokyo in November 2004 and to China (Beijing, Shanghai, Hong Kong) in November 2005.
Isabelle Chouvet – Founder and President, Emotion
Isabelle Chouvet holds a Master Degree in International Marketing. Appointed Regional Manager Middle East/Asia Pacific & Special Events for MEDEF International in 1995, in 2002 she kicked off an entrepreneurial venture with Alain Soulas and Olivier Chouvet and co-founded the event agency Emotion in Tokyo. Later expanding Emotion to Shanghai, Beijing, Hong-Kong and Seoul, today it is the leading agency for high-end event management in Asia. Clients include Pernod Ricard, L’Oreal, Nike, Michelin, GDF Suez, sanofi aventis, Dior, Louis Vuitton and Chanel. In 2006, following the acquisition of Emotion by Publicis Groupe, Isabelle was appointed Emotion / Publicis Events COO China and more recently CEO, Asia. She is currently responsible for more than 500 events produced yearly.
Jim Tsokanos – President, Americas, MS&LGroup
Jim Tsokanos is MS&LGroup President for the Americas. With more than 15 years of award-winning experience in consumer, healthcare, corporate and integrated marketing, Tsokanos has led some of the firm’s largest client accounts, including Procter & Gamble, Eli Lilly and Company, Underwriters Laboratories Inc. and Heineken USA. A deep believer in research, planning, creativity and breakthrough thinking, Tsokanos helps MS&L’s clients develop innovative communications solutions and measurable outcomes for complex business challenges. Prior to being appointed as President of the Americas, Tsokanos was managing director of MS&L’s flagship New York office - increasing the size of the office by almost 40 percent - and managing director MS&L Atlanta , making MS&L Atlanta the region’s largest international public relations firm.
John Rossant – President, PublicisLive
John began a distinguished journalistic career reporting on energy and Middle Eastern politics and in the mid-1980’s served as Paris Correspondent for BusinessWeek Magazine of the United States. From 1989 until 1999, he served as Rome Bureau Chief and Middle East Correspondent for BusinessWeek, and in 1999, John became the Europe Editor of BusinessWeek, based again in Paris. In 2005, he was named Vice President, Communications and Public Affairs of Publicis Groupe, and on May 1st, 2008, was named Executive Chairman of Geneva-based PublicisLive, the global events management company responsible in particular for the organization of prestigious international conferences such as the World Economic Forum in Davos.
Pascal Beucler – Chief Strategy Officer, MS&LGroup
MS&LGroup’s Chief Strategy Officer, Pascal Beucler holds BAs in History and Language Sciences, a master’s degree in Linguistics and a post graduate degree in Semio-Linguistics. In 1987 he joined Intelligences, a subsidiary of Publicis, and in 1992 he became Managing Director. In 1994 he was promoted to Partner at Publicis Consultants, and then to General Manager of Carré Noir in 2001. Pascal is an Associate Professor at CELSA (Paris IV Sorbonne) and a visiting professor at HEC – one of France’s top business colleges. He has conducted research and published articles on various topics and in particular on the relationship between text and image. In 2005 Pascal was named Vice-President of Publicis Consultants | Worldwide, in charge of Brand Strategy and development of its international network.
Peter Miller – CFO, MS&LGroup
Peter Miller is the chief financial officer for MS&L Group. In this role, he works with the agency’s global leadership team on the financial and operational aspects of the business. Miller joined Publicis Groupe in 2001 after four years with Young & Rubicam. He has played a key role in the Publicis Healthcare Communications Group (PHCG) as both worldwide CFO of the Medicus Group and as CFO to integrate the Publicis medical education companies and PHCG International. He is a certified public accountant (CPA) and holds an MBA from Hofstra University.
Sophie Martin Chantepie – Global HR Director, MS&LGroup
Sophie is MS&L Group’s HR Director. She joined the Group form Millward Brown (a WPP - Kantar market research Company) where she was HR Director CEMENA. Prior to this she had spent the last 12 years at Interpublic where she started as a legal consultant, gradually shifting into HR and ultimately being named HR Director for Initiative EMEA in 2002. A skilled HR professional with multinational experience, Sophie has a proven track record in developing and implementing HR practices in recruitment, remuneration, talent management, and training as well employees’ relations at EU level. French by birth and educated abroad in Europe and Africa, Sophie speaks fluent English and has a working knowledge of Italian and Spanish. She also holds degrees in both English common law and French law.
Trudi Harris – Global Corporate Communications Director, MS&LGroup
Before joining MS&LGroup as global director of corporate communications, Trudi was part of the global management board at advertising agency Leo Burnett, where she was responsible for all external communications for this billion-dollar company. Prior to that, Trudi worked in Asia and EMEA, managing Burnett’s regional communications. With a post-graduate background in International Relations, Trudi also spent the first half of her career in the International NGO world, building awareness and growing public, government and private sector support for vital causes. Trudi holds a Master’s degree from the London School of Economics and a first-class Batchelor of Arts from London’s School of Oriental and African Studies.
- Olivier Fleurot
- CEO, MS&LGroup
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- Anders Kempe
- President, EMEA, MS&LGroup
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- Fabrice Fries
- President, France, MS&LGroup
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- Glenn Osaki
- President, Asia, MS&LGroup
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- Isabelle Chouvet
- Founder and President, Emotion
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- Jim Tsokanos
- President, Americas, MS&LGroup
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- John Rossant
- President, PublicisLive
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- Pascal Beucler
- Chief Strategy Officer, MS&LGroup
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- Peter Miller
- CFO, MS&LGroup
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- Sophie Martin Chantepie
- Global HR Director, MS&LGroup
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- Trudi Harris
- Global Corporate Communications Director, MS&LGroup
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Contact
For all enquiries, please email the representative from your region.




















