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World Heart Day 2016

Overview

Spreading awareness of a healthy heart through a strategic partnership between P.D. Hinduja Hospital and Medical Research Centre and Mumbai’s Dabbawalas (Home Food Delivery Service).

Client P.D. Hinduja Hospital and Medical Research Centre
Region APAC
Practices Reputation Management and Corporate Communications

THE CHALLENGE

To reach maximum audience and spread awareness on the importance of a healthy heart.

THE SOLUTION

MSL facilitated a partnership between P.D. Hinduja Hospital and Medical Research Centre and Mumbai’s Dabbawalas (Home Food Delivery Service) who have access to over 100,000 homes in Mumbai.

Through this partnership, visual pamphlets were developed and delivered in lunch boxes to share information with consumers on the simple steps one can take for a healthy heart which were created exclusively by P.D. Hinduja Hospital and Medical Research Centre basis MSL’s recommendations.

Event based activations involving media were facilitated with key KOL’s and the hospital management.

THE RESULTS

The activity helped reach over 100,000 families across Mumbai and garnered media coverage worth 2.4mn.

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