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Treehouse Dreams Big to Help Youth in Foster Care

Overview

MSL’s Seattle office consulted pro bono with Treehouse, a Seattle-based nonprofit, to support the development of a video series highlighting the many ways the nonprofit enables youth who have experienced foster care to turn their dreams into reality.

The Challenge

Treehouse’s Graduation Success program works one-on-one with students who are in/have experienced foster care to help them set and achieve goals. Through this program, Treehouse has raised the extended graduation rate from 49 to 89 percent for the youth they serve. In the next five years, Treehouse plans to expand the program throughout Washington. To do so, they need the community’s support.

The Solution

Create a video series demonstrating the powerful impact Treehouse has on the youth it serves, encouraging them to “Dream Big” by pairing students with mentors in a career field of their choice. The first video in the series introduced Pearl Jam’s lead guitarist Mike McCready to aspiring musicians. 

The Results

  • Pearl Jam debuted the video on their Facebook page (10.5 million followers)
  • Rolling Stone and Billboard featured the video online, which received nearly 10,000 views organically on YouTube
  • The video garnered more than 100 million impressions in broadcast, online and print media

Image Credits: www.treehouseforkids.org

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