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Thanks to the Volunteers | #MerciAuxVolontaires

Overview

The Service Civique is a voluntary commitment, opened to youngsters from 16 to 25 years old, to serve the general interest.

Region EMEA

The Challenge

The Service Civique is a voluntary commitment, opened to youngsters from 16 to 25 years old, to serve the general interest.

During the last 7 years, the Service Civique Agency touched more than 200 000 youngsters from all backgrounds, with almost 100 000 of them in 2016, and mobilized 10 000 host organizations giving them the opportunity to offer missions of general interest to the youngsters.

In 2017, the Service Civique aim for more than 150 000 young people to commit.

How to continue the work begun in 2016 with the change of visual identity and the recruitment campaign "Faites le saut", and enroll in a deployment terrain and a strong media coverage? And how to redefine the mission and impact of the Service Civique in society?

The Solution / Strategy

The campaign “Merci aux volontaires” (Thanks to the Volunteers) carries loud and clear the possibility, for the youth, to commit themselves realizing civic service, and the generalization of this commitment.

Launched on the 16th of January, the campaign aim to:

  • Promote the role of Service Civique ambassador, played daily by the host organizations,
  • Thanks the volunteers for their commitment and their contribution in all the active areas of public interest,
  • Overcome to the lack of knowledge about values and the project driven by Service Civique.

The campaign, “Thanks to the Volunteers” is a film for the wider public to thank those who get engaged each day to serve others.

It is a “thank you” addressed to the 200 000 young volunteers and to the 10 000 certified host organizations for their engagement in missions of general interest.

Film Directed by Ilan Teboul.

The Results

Seven years after its creation, the Civic Service is growing in popularity and attracts more and more young volunteers every year. With the #MerciAuxVolunteers campaign, the Civic Service Agency welcomes those who commit themselves day after day to make society more supportive. Source: http://www.gouvernement.fr.

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