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P.D. Hinduja Hospital and Medical Research Centre’s Association with National Institute of Health-US (NIH) on TB Research

Overview

MSL executed a campaign to announce the first-of-its-kind association of P.D. Hinduja Hospital and Medical Research Centre with National Institute of Health U.S. to support global tuberculosis (TB) research.

Client P.D. Hinduja Hospital and Medical Research Centre
Region APAC
Practices Reputation Management and Corporate Communications

THE CHALLENGE

To strengthen P.D. Hinduja Hospital and Medical Research Centre's leadership position in tuberculosis (TB) research and treatment in India.

THE SOLUTION

A three day workshop was organized to showcase global advancements in TB research by Indian and global experts. During the workshop, MSL worked with key media and KOL’s and highlighted key specifics with outcomes of the workshop.

Also, announced the first-of-its-kind association with the first hospital in India through an LOI with the Division of AIDS (NAID, NIH) to establish centre of Excellence for Infectious Disease Research in India.
 

THE RESULTS

Key messages helped positioned P.D. Hinduja Hospital and Medical Research Centre as a leading partner in global TB research working towards identifying innovative ways to eliminate tuberculosis from India and the world.

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