With the healthcare scenario rapidly changing, the re-branding exercise needed to convey a unifying, patient–centric purpose, to meet new and daunting challenges that patients are facing.
Launch of New Brand Identity for Dr. Reddy’s Laboratories
Introducing Dr. Reddy’s Laboratories new brand identity to all stakeholders by guiding its corporate actions across the globe with ‘Good Health Can’t Wait’ and to reiterate its new brand promises, principles and plans.
A campaign was developed using traditional and new age media across key markets in India with leading media titles and strong consumer campaign.
The re-branding exercise received maximum share of voice for Dr. Reddy’s Laboratories, with media highlighting the company’s commitment and robust growth plan.