To increase awareness and uptake of recommended and essential vaccinations amongst children below the age of five years.
Increase Awareness and Uptake of Recommended and Essential Vaccinations in India
Addressing the challenges in India where a very low percentile of children are given timely vaccinations, with several threatening and deforming diseases leading to a rising mortality rates.
MSL conducted a multi-city activity in Tier 1 cities of Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Kolkata, Pune, Ahmedabad. The activity involved a tie up with Indian Academy of Pediatrics (IAP) and select media programs in each city, with the support of city pediatricians, highlighting the success of a reminder service and its role in significantly increasing the immunization coverage across India.
The activity garnered huge media output across traditional print, online and electronic channels across leading media houses, supporting the services and need for immunization during World Immunization Week.