A key objective of the partnership is to inspire and engage GSK's 100,000 employees, with the ambition of encouraging them to raise £1 million a year for Save the Children's work, which will be matched by GSK.
GSK Orange United - Engage with a cause globally
In 2013, GSK and Save the Children formed an ambitious long-term global partnership combining their expertise, resources and influence to help save the lives of one million children.
MSL partnered with the Global Brand Team at GSK to create a strong, visual employee engagement brand - Orange United - to help bring this ground breaking partnership to life. Working within highly secure internal infrastructures, we created a central microsite for Orange United, global campaign toolkits and local ambassador programmes tailored around Orange United Week, Christmas and New Year.
So far, the results have been impressive, with 1 in 3 employees aware of the partnership, 30 markets participating and 98% of GSK colleagues surveyed saying the partnership with Save the Children makes them feel proud to work for GSK.