Senior Vice President, 2020MSL
Rekha Rao has over 24 years of experience straddling across many communications disciplines including advertising, corporate and marketing communications, and public relations.
Her expertise crosses many disciplines: FMCG, lifestyle, corporate sustainability and reputation, and advocacy and issues management. Rekha’s experience has made an impact on some of the world’s most iconic brands including (remove colon) Vicks, Oral-B, Gillette, Pampers, Saffola, Bio Oil, Nissan, Porsche and Abbott Nutrition She has handled the issues mandate for Fair & Lovely and Monsanto in India.
She is known for her campaign building ability and has steered well-known campaigns like Gillette (Shave India Movement), Vicks (#TouchOfCare and Cheer for Champions), Oral-B (Smile India Movement), P&G Corporate CSR (Shiksha, Thank You Mom), Marico Brands- Nihar (I am Capable), Saffola (World Heart Day and Oats), Fair & Lovely Foundation, Lifebuoy Handwash Programme (including Global Handwashing Day).
Her advocacy work includes conceptualising and executing the first-ever National Child Health Symposium, which saw the participation of leading think-tank organisations like National Institute of Nutrition (NIN), NIMHANS, TERI, TISS etc., and an audience that consisted of over 100 NGOs working in the space of health.
In her spare time, you can find Rekha busy driving her own personal social responsibility initiative - Katha Kathan, whose mission is to keep alive the diverse languages of India, while reintroducing and reviving the love for Indian language literature.