Executive Vice President - Social Media Intelligence
Nico has more than ten years experience working as Strategic Thinker, Digital Enabler and Reputation Manager for Publicis Groupe agencies in Germany and Eastern Europe.
He is currently heading the Social Media Intelligence-unit at MSL Sofia/Publicis One. Together with his team he is aggregating and analyzing social media conversations in +40 language to distill genuine human insights and fuel data-driven marketing models. Over the years he has serviced the Social Media Intelligence needs of global clients such as P&G, Renault-Nissan or Philip Morris International.
He holds a Master degree in Political Science as well as Marketing Communications. Native Berliner.