Senior Director, Digital & Innovation
Ho Chi Minh, Vietnam
Richard steers MSL’s digital and social teams to translate client business objectives into data-driven actions and results. He orchestrates innovative digital influence campaigns that integrate the agency’s social, PR and experiential capabilities.
Richard brings more than 15 years of international marketing experience. He joins MSL from Mirum JWT, where he was Director Strategy & Insights Vietnam/APAC. Prior to that, he worked for Wunderman in Seattle and Beijing as (Global) Account Director on Team Microsoft. Schmitt is a US national with Vietnamese roots.
As part of Publicis Groupe’s ’Power of One’ model, Schmitt will drive the development of innovative products and services in close collaboration with digital media experts across the Groupe.