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Romania's most awarded agency joins MSL

Mon, 09/01/2014

MSLGROUP integrates THE PRACTICE, Romania’s most awarded PR Agency

MSLGROUP integrates THE PRACTICE, Romania’s most awarded PR Agency

Agency will change its name to MSLGROUP The Practice and become a key part of the global network’s Central and Eastern Europe operation

Bucharest, September 1st, 2014 – THE PRACTICE, the most awarded Romanian PR agency, today joins MSLGROUP, Publicis Groupe’s strategic communications and engagement company. The agency will operate under a new name, as MSLGROUP The Practice.

MSLGROUP is the largest PR network in EMEA, and one of the top four by size globally. Advisors in all aspects of communication strategy - from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events - MSLGROUP has more than 3,500 people across over 100 offices worldwide.  Alongside its strong presence in Europe, it is today also the largest PR network in fast-growing China and India.

The integration of THE PRACTICE into the company’s global operations marks the next step in collaboration between the two entities:  Previously, the Romanian agency was an MSLGROUP affiliate, joining in January 2008.

“MSLGROUP is a world-class network, with high standards and extensive expertise in today’s challenging communication landscape. THE PRACTICE is a renowned agency, known particularly for their creative PR achievements.  Embodying contagious enthusiasm and passion for great PR work as they do, we are delighted that today THE PRACTICE officially joins the MSLGROUP family, having already shared clients and best practices for several years” commented Anders Kempe, President for EMEA, MSLGROUP.

“Since we began our formal collaboration in 2008, we have shared the same principles and, most importantly, the same attitude towards our work: we’re ambitious, passionate and tenacious. This is a great day both for THE PRACTICE and MSLGROUP”, Kempe added.

“As a local agency, in its 8th year, THE PRACTICE has already demonstrated highly creative and strategic thinking, best-in-class consultancy and impressive results. We are very proud of all that we achieved so far. Henceforth, our growth will continue within one of the strongest communication groups in the world. This insures us access to additional valuable resources and instruments, both for our team and our clients, and a new level of expertise and competences,” said Oana Bulexa, Co-managing director at MSLGROUP The Practice.

“Becoming a member of MSLGROUP is the first step in a bigger transformation that our agency will embrace in the upcoming months. Change is a very hot topic for discussion in the PR industry and the need for it is commonly acknowledged, but only the bold have the courage and vision to actually undertake the necessary changes. MSLGROUP The Practice is prepared to make and will make that difference,” added Monica Jitariuc, Co-managing director at MSLGROUP The Practice.

To date THE PRACTICE has received local, regional and international recognition, with over 160 awards and nominations in competitions including Cannes Lions, the Global and EMEA Sabre Awards, IPRA Golden World Awards, European Excellence Awards, and the Romanian PR Awards.

In 2012 the agency was ranked 13th in the Holmes Report global Creative Index and in 2013 was named Eastern European Consultancy of the Year at the EMEA Sabre Awards.

Last year, THE PRACTICE saw double digit growth thanks to organic growth and new clients.  The agency’s clients include Eurocopter Romania – part of Airbus Helicopters, Grolsch, GSK, Harley-Davidson, IKEA, McDonald’s, Peroni Nastro Azzurro, Renault, Samsung and many valuable local brands.

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