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Publicis Groupe Unites MSL and Kindred’s PR and Influencer Marketing services in Czech Republic under a new brand – Kindred.MSL

Tue, 06/25/2019

PRAGUE; 25 June 2019:  MSL is expanding its current operations in the Czech Republic by joining with Publicis Groupe’s agency, Kindred. The companies have jointly established a new specialized department – Kindred.MSL – that operates within the Kindred agency and focuses on influencer marketing and strategic PR.

Martin Ježek, Kindred.MSL’s new Strategic Director who is also responsible for data, strategy and creative at Kindred, will lead the Kindred.MSL team consisting of 35 people.  This announcement is a culmination of MSL’s and Kindred’s mutual cooperation that began when Publicis Groupe acquired Kindred Group in October 2018. Both companies’ share numerous clients, including Huawei, Auto Kelly and others.

“At Publicis Groupe, we want to combine expertise across agency teams and offer one comprehensive solution to clients in the spirit of our Power-of- One approach. Moving the MSL team under Kindred's wings made sense from the very beginning. The emergence of Kindred.MSL and the active use of the Fluency platform will move our PR and influencer marketing competences to the next level,” said Tomáš Varga, CEO of Publicis Groupe in Central Europe.
Kindred, founded in 2013 as a digital and media agency, is one of the Czech Republic’s largest digital communications firms.  

Guillaume Herbette, global CEO of MSL: “The Central and Eastern European region is crucial for the dynamic development of MSL’s global network. MSL and Kindred joining forces will have a significant impact on strengthening MSL’s position in this part of the Europe.”

MSL’s network in Central and Eastern Europe already includes offices in Poland, Bulgaria, Romania, Slovenia, Turkey and the Czech Republic, where MSL’s operations began in 2017. MSL’s activities in the CEE region are coordinated by its Warsaw hub, which is led by Sebastian Hejnowski, CEO of MSL CEE and Chief Growth Officer at Publicis Groupe Poland. With over 200 employees in the region, the company was recognized as Eastern European Consultancy of the Year 2019 at this year's EMEA SABRE Awards.

“Kindred is built upon three pillars: content, data and technology. As a consulting agency based on data and custom platforms, MSL fits this scheme perfectly. Our very first joint projects showed the benefits of our mutual cooperation, particularly in terms of our sharing of know-how,” said Ježek.
In the Czech market, Kindred.MSL mostly will focus on influencer marketing and strategic communication consulting with an emphasis on measurable KPIs. Its team will be based on specialist departments, led by top-notch communications experts, including Ježek and Tomáš Vozáb, Head of Reputation who had been responsible for PR, influencer and event marketing at Kindred.

The unique capabilities generated through MSL’s and Kindred’s combined expertise will allow for the successful launch of MSL Fluency on the Czech market. MSL Fluency is an end-to-end service designed to leverage human intelligence, best-in-class technology and machine learning to supercharge influencer marketing.  The transformative MSL Fluency service will be fully available in the Czech Republic in September 2019.

For further information and media contacts:  Michael Echter, +1 646 500 791



About MSL

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific. | Twitter Facebook LinkedIn YouTube SlideShare | Instagram | MSL Fluency


About Kindred

Kindred was founed in 2013 as a digital and media agency. At the time of it acquisition by Publicis Groupe in 2018, it has become one of Czech Republic’s largest digital communications companies. Today Kindred is a new type of agency that focuses on digital transformation by linking creativity, data and technology. Its clients include, for example, Huawei, Plzeňský Prazdroj, Vodafone, Cisco or Škoda Auto. Web | Instagram | Facebook | LinkedIn | YouTube


About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: “Publicis Communications” (Publicis Worldwide with MSL, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom Mediavest, ZenithOptimedia and Vivaki,); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razorfish) and Publicis Healthcare. Present in 108 countries, the Groupe employs more than 77,000 professionals.

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