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Publicis Groupe appoints Luc Mandret as new General Manager, MSL Vietnam

Mon, 01/28/2019

Luc will lead the operations of the two offices in Hanoi and Ho-Chi-Minh City

28 January 2019, Ho-Chi-Minh-City, Vietnam: Publicis Groupe announced the appointment of Luc Mandret as General Manager of MSL in Vietnam, reporting to Lukasz Roszczyc, CEO of Publicis Groupe in Vietnam. Luc Mandret will lead all the operations of the two offices in Hanoi and Ho-Chi-Minh City, and will focus on the development of MSL, the Global Public Relations and Integrated Communications agency of Publicis Groupe, and will foster the collaborative Power of One’ model.

Luc started his career as a consultant in the pharma industry, then he moved to work in the media industry, launching newspapers, blogs and online TV channels. He was also a lecturer at the Paris La Sorbonne University. Luc Mandret is a French national and located in South-East Asia for 18 months, bringing with him a decade of experience in consumer and corporate PR: he started his career in the PR industry in 2008 and then joined MSL in 2013 to lead the digital operations of Publicis Consultants, the PR agency of MSL in France.

With MSL and Publicis Consultants, Luc is an adviser of C-level leaders to partner in their digital transformation and their reputation management. He has vast experience with various industries (FMCG, automotive, energy, cosmetics, banking and insurance, etc.) and strong expertise from corporate and crisis communication to influencer management and experiential marketing.

Lukasz Roszczyc, CEO of Publicis Groupe in Vietnam, said, “We are further fueling the momentum of MSL Vietnam by investing and bringing new expertise to the market. With Luc’s progressive experience in online influence, we will be pioneering new solutions and strengthening our Public Relations specialization to help our clients’ grow. Through the ‘Power of One’ model of Publicis Groupe and strong end-to-end integration, we are aiming to double MSL’s scale both in HCMC and Hanoi. Importantly, Luc is bringing global MSL thought leadership within growing sectors of Vietnam’s economy, and we will work together to inspire Vietnamese and MNC businesses to transform and be future ready.”

Guillaume Herbette, CEO of MSL: “I am delighted to welcome Luc Mandret back to the MSL global network. Luc’s commitment to be at the forefront of digital innovation, especially in the area of influence aligns with some of the most exciting areas of development in our global network. We look forward to his strong leadership and growth of our business in Vietnam”

On his appointment, Luc Mandret shares: “I am very excited to join such a great team, I will bring my experience in both public relations and digital influence, and I will advise our clients to develop the best influence strategy. With all our expertise in media relations, in event and activations, in social media and digital, in influencer marketing, and both consumer and corporate PR, we definitely are the best partner for brands. My priority is to be the best partner of our clients, and offer them impactful services”.

For further information and media contacts: Michael Echter, MSL, +1 646 500 7914 | Loc NGUYEN, Senior PR Manager, MSL Vietnam, + 84 (0) 988 610 812 | Luc MANDRET, General Manager, MSL Vietnam, + 84 (0) 906 880 030


About MSL

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific. | Twitter Facebook LinkedIn YouTube SlideShare Pinterest Instagram

About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specializing in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.

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