Publicis Communications Elevates Amit Misra to CEO, MSL South Asia; Expands Footprint in South Asia
Delhi/Mumbai/Bengaluru, July 10, 2019: Publicis Communications India has announced the promotion of Amit Misra to CEO, MSL, South Asia, to lead the brand across SAARC regions, with primary focus on Sri Lanka and Bangladesh. The move comes with the goal of driving greater synergy across the region and Groupe companies; to enhance the ‘Power of One’ offerings to clients. Amit was previously CEO, MSL, India. He will continue to report to Saurabh Varma, CEO, Publicis Communications, South Asia.
Amit Misra who joined MSL in 2013 as EVP & Director, Public Affairs, took over India operations as CEO in 2014. With over two decades of experience, Amit has played a pivotal role in building brand MSL in India. Under his leadership the firm has achieved double digit growth year on year; 75% cumulative growth in the past four years.
Today, the firm offers the best integrated services in the market for some of the world’s most sought-after brands in the region, with India leading the pack with sustained integrated growth. The validation of the work and the growth lies in the fact that the firm in India, has won five Agency of the Year Awards in the past 20 odd months.
Commenting on the development, Saurabh Varma, CEO, Publicis Communications, South Asia, said, “South Asia holds incredible opportunities for us and I cannot think of a better leader than Amit to drive synergies for us in this region. Amit has played a tremendous role in building MSL in India. He is a natural leader and has helped grow MSL to newer heights year on year. Under his leadership, MSL continues to deliver and reap the benefits of the Groupe’s “Power of One” strategy. MSL has been awarded the country’s Best PR agency across various forums which truly speaks a lot about Amit’s leadership skills. I wish Amit the very best on his new role.”
Commenting on his development, Amit Misra, said, “It is a genuinely exciting time in the region, with the communication landscape evolving at such a rapid pace. The digital explosion in these markets is facilitating innovative and refreshing work, in an always on ecosystem, making MSL the ideal partner to further client ambitions. I am looking forward to working with our exceptional talent pool and leveraging the Power of One model; extending our leadership in these vibrant markets.”
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MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s leading PR firm. Structured across 8 offices and 450 passionate professionals, MSL in India comprises of three brands in India – MSL India, 20:20 MSL and PCA – MSL provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. The firm’s work has been acknowledged with numerous awards; recognized as 2019 South Asia Consultancy of Year by PRWeek and Large Agency of the Year by Kaliedo Awards(The Economic Times), 2018 India Consultancy of Year by Holmes Report and Campaign Asia; 2017 Indian Consultancy of the Year by Fulcrum Awards, amongst others. The firm has also been recognized as a Great Place to Work in 2016 and 2019.
About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specializing in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.