MSL’s Pascal Beucler to Lead PR Jury at Dubai Lynx Awards (MENA)
Pascal Beucler to lead the PR Jury as its President
PARIS, 13 January 2016 ; The Dubai Lynx Internation Festival of Creativity announced today that Pascal Beucler , chief strategy officer at Publicis Groupe’s strategic communications and engagement company, MSLGROUP, will lead the PR Jury for this year’s Dubai Lynx Awards.
The awards ceremony will close the 10th annual Dubai Lynx International Festival of Creativity, part of Lions Festivals and Middle East and North Africa’s (MENA) must-attend creative communications industry event. In advance of the awards night on 9th March 2016, the seven-strong jury will evaluate entries from across the Middle East and North Africa (MENA). The full jury will include senior representatives from a variety of agencies.
Of his appointment, Pascal said “The MENA region has shown an amazing vitality in the past ten years, offering a bright, creative and fresh perspective on our fast-changing industry. I am thrilled to have been appointed as the president for the PR Jury, particularly the year the Dubai Lynx turns 10! Also, the focus on African creativity, with its rich cultural heritage and diversity, will help us identify the challenges and opportunities of this emerging giant.”
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