MSL UK Hires Corporate Communications Rising Star, Blair Metcalfe
Metcalfe to join MSLGROUP in January 2016
LONDON, 27 th November 2015 : MSLGROUP in UK is strengthening its corporate team with the appointment of Blair Metcalfe, a Director in its UK Corporate Practice. Previously the Head of Media & Entertainment at Ogilvy, Metcalfe, will join MSLGROUP in January 2016, another valuable addition to their fast growing team of innovative and integrated communictaions experts.
During his seven years at Ogilvy, Metcalfe spearheaded interdisciplinary campaigns and agency integration, becoming the corporate team's first digital strategist, and representing individuals and organisations globally. Having received countless accolades for client work and personally, including most recently Campaign of the Decade, he will help MSLGROUP maintain and build on its incredible awards performance in 2015, as it continues to change the dynamic around communications.
Metcalfe will be working closely with the 70 strong digital, insight and creative teams at MSLGROUP, solving clients’ toughest communications’ challenges through compelling, integrated solutions across EMEA in categories as diverse as Professional Services, Telco, Airlines, Property, Tourism, Automotive and Retail.
James Parsons, CEO of MSLGROUP in the UK said: “We are super excited about Blairs’ arrival. He is the new breed of communications expert that we have here. Extremely talented, a creative story teller at heart, with broad communication skills and the credibility to operate at a senior level. Blair is a great addition to an expanding corporate team that can inspire and win the minds of clients, through the intelligent application of creativity in reputation management.”
Blair Metcalfe, incoming Client Director at MSLGROUP in the UK, commented: “I am really looking forward to joining MSLGROUP. The opportunity to develop and build on the award-winning work that the agency is producing, and inject my own creative, integrated mind-set to this mix, has me counting down the days until I begin. Today’s light-speed communications’ environment presents more challenges than ever to brands, and I hope to take these on and produce best-in-class work with my new colleagues across the MSLGROUP network. I am truly inspired by the team, their talent, vision and exceptional quality of work that they have produced and can’t wait to get cracking!”
In addition to his new role at MSLGROUP, Metcalfe remains Vice-Chair of the PRCA’s Creativity Group and sits on the organisations council.
About MSLGROUP in the UK
We discover insights, create stories and develop content and experiences that positively influence the way corporate stakeholders, employees, and consumers think and behave. We believe that the secret to success lies in being always interested and interesting, through diverse, multi-skilled teams who combine art, science and action to meet our clients’ biggest communications challenges.
MSLGROUP in the UK is a communications agency with creativity, insight and digital skills at its heart. Our 200-strong team works with some of the world’s leading organisations to build and protect their reputations and relationships. Our clients include GSK, EY, BT, Sainsbury’s, BP, BMW, Netflix and Canon.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world’s largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.
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