MSL Takes on Virtual Reality at SxSW 2016
Publishes the first Virtual Reality playbook for the PR industry
NEW YORK : 2 May, 2016 : One thing was clear coming out of SXSW this year — 2016 is a breakthrough year for virtual reality. MSLGROUP was ahead of the curve on the new technology, hosting one of the most exciting and content-rich discussions on the subject of Virtual Reality at SXSW 2016.
This was a seminal moment for marketers and communicators. The opportunity is now to educate our clients about how virtual reality fits in their marketing and communications campaigns.
In that regard, MSLGROUP has produced the industry’s first virtual reality playbook. Called Let’s Break Tradition: Virtual Reality in Public Relations , it’s a recap of some of the best conversation about virtual reality from SXSW 2016 plus an overview of the equipment toolbox as it stands right now.
According to MSLGROUP’s Senior Vice President, Global Technology & Platforms, Jeff Melton , clients and agencies are only beginning to explore how virtual reality can deliver new value to brand campaigns, and are finding that the technology enables brands to tell stories in ways that will yield historically unprecedented emotional engagement.
"Virtual reality can transcend space and time and transport people to a different world with a level of realness never seen before. Imagine taking students on field trips around the world, inspiring the awe, learning, and engagement from being there in person," adds Melton.
Experts from many sides of the marketing world are suggesting that the level of engagement will not just be greater, but in some cases, will rise to the level of being irresistible. "What’s needed most of all right now is the imagination of the marketers and the willingness of brands to explore new territory," explains Melton.
The playbook will educate and inspire you to start taking advantage of emerging VR platforms and tools.
For more information about VR and PR, contact: Jeff Melton, SVP, Global Technology & Platforms | e: email@example.com | p: 1 (646) 500-7740
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