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MSL Takes on Virtual Reality at SxSW 2016

Mon, 05/02/2016

Publishes the first Virtual Reality playbook for the PR industry

NEW YORK : 2 May, 2016 : One thing was clear coming out of SXSW this year — 2016 is a breakthrough year for virtual reality.  MSLGROUP was ahead of the curve on the new technology, hosting one of the most exciting and content-rich discussions on the subject of Virtual Reality at SXSW 2016.

This was a seminal moment for marketers and communicators. The opportunity is now to educate our clients about how virtual reality fits in their marketing and communications campaigns.

In that regard, MSLGROUP has produced the industry’s first virtual reality playbook. Called Let’s Break Tradition: Virtual Reality in Public Relations , it’s a recap of some of the best conversation about virtual reality from SXSW 2016 plus an overview of the equipment toolbox as it stands right now.

According to MSLGROUP’s Senior Vice President, Global Technology & Platforms, Jeff Melton , clients and agencies are only beginning to explore how virtual reality can deliver new value to brand campaigns, and are finding that the technology enables brands to tell stories in ways that will yield historically unprecedented emotional engagement.

"Virtual reality can transcend space and time and transport people to a different world with a level of realness never seen before. Imagine taking students on field trips around the world, inspiring the awe, learning, and engagement from being there in person," adds Melton.

Experts from many sides of the marketing world are suggesting that the level of engagement will not just be greater, but in some cases, will rise to the level of being irresistible. "What’s needed most of all right now is the imagination of the marketers and the willingness of brands to explore new territory," explains Melton.

The playbook will educate and inspire you to start taking advantage of emerging VR platforms and tools.

For more information about VR and PR, contact: Jeff Melton, SVP, Global Technology & Platforms | e: | p: 1 (646) 500-7740

About Publicis Groupe - The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs:

Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health . These 4 Solutions hubs operate across principal markets, and are carried across all others by Publicis One. Publicis One is a fully integrated service offering making the Groupe’s expertise available to all clients, under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference!

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