MSL Strengthens Its Expertise in Public Affairs by Acquiring Domaines Publics
Consulting firm will become part of Publicis Consultants in France
Paris, 19 June 2018: MSL has acquired Domaines Publics, a public affairs consulting firm that specializes in industry groups and services, unions and professional federations. The firm, based in Paris, and founded in 2004 by Jean-Michel Arnaud and Steven Zunz, will become part of Publicis Consultants, the name for MSL’s operation in France, greatly strengthening the unit’s public affairs capability. Domaines Publics has about twenty collaborators.
Publicis Consultants assists companies, institutions and brands in building their relationships with stakeholders: the media, shareholders, politicians and elected officials, society, the financial world and customers.
“MSL continues to deepen our expertise around the world, particularly in core global practice areas like public affairs that are essential to providing influence and building impact for our clients locally and globally,” said Guillaume Herbette, Global CEO of MSL.
Jean-Michel Arnaud and Steven Zunz appointed Vice Presidents of Publicis Consultants, alongside Catherine Gros.
"This acquisition consolidates the position of Publicis Consultants in the market of influence. Domaines Publics is an expert and renowned agency. I am delighted that Jean-Michel Arnaud and Steven Zunz are joining us with their teams and participating in the transformation of our agency,” said Clément Léonarduzzi, Executive Chairman of Publicis Consultants.
"Joining Publicis Consultants at a time when the agency has found a strong place in the market is particularly motivating. This is a great opportunity to develop our business in public affairs in a broader context. In addition to contributing our expertise to the development of the agency, we will be able to bring added value to clients," added Jean-Michel Arnaud and Steven Zunz, co-Presidents of Domaines Publics.
About Jean-Michel Arnaud
In 2004, Jean-Michel Arnaud co-founded and the Domaines Publics public affairs group which he has served as Chairman. He expanded the group with acquisitions of Signs (economic intelligence) and the Abécédaire des Institutions (content publishing).
Arnaud began his career at McKinsey and later served at the Directorate of External Economic Relations. He also developed a U.S. import-export business for industrial goods.
While at the Institute of Enterprise as a research manager and Deputy Director, he contributed to the development of numerous industry groups and business services. While Marketing Director, Director of Development Europe, and later General Manager within the SHRM and Compass groups, he founded Causalis (economic intelligence) in 1998, Kko (marketing and events) and Happy Few (training & coaching).
In 2002 he launched the newspaper Metro in France and several European countries. He became President of Metro France in 2007, then led the sale of the newspaper to the TF1 group in 2011, becoming Vice President of Metro International Newspapers.
Arnaud is an author of numerous columns and forums in the economic press. He is also France's Foreign Trade Advisor and visiting professor at Paris Descartes University. www.jeanmichelarnaud.com
About Steven Zunz
With a marketing degree at Sciences Po, Steven Zunz began his career in public life as a parliamentary attaché for numerous elected officials. In 1996, he founded the PIC Conseil public affairs firm. A specialist in government and parliamentary relations, he has been responsible for the evolution of various legislation in regulated sectors. In 2004, he co-founded and chaired the Domaines Publics public affairs group with Arnaud.
For several years, Zunz has also been involved in union management of real estate professionals, particularly within the SNPI, which he represents at MEDEF.
He is the author of numerous chronicles and tribunes in the economic press and a book "France for sale? Put an end to the fear of foreign investments" published by Hermann in 2018. He is a founding member of the Association Française des Conseils en Lobbying. www.stevenzunz.com
About Publicis Consultants
With 175 employees based in France, Publicis Consultants is a communications agency that advises companies, brands and institutions in engagement strategies for building their reputations. Publicis Consultants brings together expertise in media relations, financial communication, public affairs, crisis management, identity, image and content strategy, change communication and employer brand. Publicis Consultants is part of the MSL global network.
MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 114 offices worldwide, MSL is also the largest PR network in Europe, and the fastest growing in China and India.
About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specializing in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.