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MSL Names Jun Xu as CEO of Greater China

Wed, 02/27/2019

Xu will report to Michael Lee, Co-CEO of Publicis Groupe Greater China and will also work closely with Guillaume Herbette, CEO of the MSL global network

February 27th 2019, Shanghai, China – MSL today announced the appointment of Jun Xu as CEO of Greater China. In his new role he will lead the operations and strategic development of MSL Greater China, while further integrating the agency’s business in accordance with the Publicis Groupe’s ‘Power of One’ strategy. Jun Xu will report to Michael Lee, Co-CEO of Publicis Groupe Greater China. Jun will also work closely with Guillaume Herbette, CEO of the MSL global network and other senior MSL leaders.

An industry veteran, Jun Xu has over three decades of PR experience from both the agency and client side. He joins MSL from Unilever where he was Vice President of Sustainable Business and Communications for North Asia (which includes mainland China, China Taiwan, Hong Kong SAR, Japan and Korea). Prior to that, he worked for DuPont for fifteen years with his last position being Corporate Communications Leader, Asia Pacific. Jun is one of the pioneering practitioners in China’s PR industry. His career began with Burson-Marsteller in 1993 as the firm’s first local hire in mainland China. He joined the firm in Beijing, later becoming an integral part of the team in Shanghai, and also completed extensive assignments in Hong Kong, Singapore and Sydney Australia.

Michael Lee said on the appointment, “Jun is a second-to-none master when it comes to building brands and reputation. It is great to have him on our team to further elevate MSL’s presence as the most trust-worthy business partner for our clients at a local and global level.”

Guillaume Herbette, Global CEO of MSL said: “As the MSL leader for Greater China, Jun Xu will play an important role in our global organization as we work to drive influence and build impact for our clients around the world. His deep knowledge of the region along with experience as both a client and an agency leader give him a valuable perspective to share with our clients. ”

“I started my career on the agency side and couldn’t be happier to return at this pivotal moment for the industry. I am excited to be part of such a dynamic, diverse and talented team and I look forward to working together to drive more measurable growth and impactful business,” said Jun Xu.

For further information and media contacts:

Local contact: Constance Kang, +86 136 1197 0265

Global MSL contact: Michael Echter, +1 646 500 791


About MSL

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific. | Twitter Facebook LinkedIn YouTube SlideShare Pinterest Instagram


About MSL China

MSL China is a business-driven communications consultancy and a trusted advisor to all business functions. Among all international PR and social interaction consultancy, MSL China is growing at the fastest speed and now with more than 200 staff in Beijing, Shanghai, Guangzhou and Chengdu delivering business results for some of the world’s most valuable brands. MSL China is also among the most awarded PR agencies in China. Our work has led to many campaign wins from leading public relations, brand management and marketing industry associations including SABRE, the International PR Association, the China PR Association, the International Business Awards, and China’s New Media Festival. | wechat: MSLCHINA


About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: “Publicis Communications” (Publicis Worldwide with MSL, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom Mediavest, ZenithOptimedia and Vivaki,); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razorfish) and Publicis Healthcare. Present in 108 countries, the Groupe employs more than 77,000 professionals

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