MSL Names Danielle Wuschke Boston Managing Director and Global Technology Lead
BOSTON, March 31, 2016: MSLGROUP, Publicis Groupe’s strategic communications and engagement firm, today announced Danielle Wuschke has been hired to lead its global technology sector, as well as MSLGROUP’s Boston office as managing director. Wuschke, named to PRWeek’s “40 Under 40” list in 2014, will replace former Boston Managing Director Dave Close, who retired earlier this year after a long and successful tenure with the firm.
The Boston office is one of MSLGROUP’s largest U.S. locations, specializing in cybersecurity, healthcare and technology focused communications. Wuschke will help MSLGROUP Boston translate its deep expertise into new opportunities with startups as well as large-scale enterprise clients.
Reporting to U.S. CEO Ron Guirgus, Wuschke will also play a key role in MSLGROUP’s organizational transformation initiatives, which will seek to more closely align the firm’s long-standing expertise in strategic communications and engagement with fellow Publicis Groupe agencies in the advertising, creative and digital spaces. These efforts will also drive greater integration and collaboration across the MSLGROUP network to deliver operational impact and market value for clients.
“Danielle is brilliant at managing complex clients. She is an exceptional leader who will not only drive continued growth and service excellence in our Boston office, but will also be a key member of our U.S. leadership team and significantly strengthen our global technology capabilities,” said Guirgus.
Wuschke most recently was a senior partner at FleishmanHillard, where she was general manager of its Boston office and the co-lead of its Americas technology practice.
“I am honored to support an exciting portfolio of existing clients, shape our global growth in this rapidly changing industry and work shoulder-to-shoulder with our Publicis Groupe partners in the pursuit of award-winning, integrated programs,” said Wuschke.
Before joining FleishmanHillard in 2007, Wuschke worked for Keane, Inc., a $1-billion global IT consulting firm based in Boston, where she led public and analyst relations as well as supported Keane’s executive leadership team with various visibility programs around the world. She graduated from the University of Massachusetts, Amherst, with a bachelor’s degree in political science and Italian before graduating summa cum laude with an MBA in marketing and strategy from Suffolk University.
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