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MSL named Marketing Agency of the Year at the 12th International Business Awards

Mon, 08/31/2015

Supporting Clients to Lead the Change in the Communications Industry

Shanghai, August 31, 2015 – MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has won the Grand Stevie® Award Trophy for Marketing Agency of the Year at the 12th International Business Awards (IBAs) in 2015. This global recognition comes as the result of MSLGROUP being honored with 27 Stevie Awards earlier this week – half of which were in the marketing category, where competition included global advertising agencies, PR agencies, experiential agencies and the in-house marketing departments of brands.

“MSLGROUP has transformed itself and is now clearly leading the change within our category. With integrated storytelling and creativity at the core, we are pioneering new technologies for cutting edge data, insights and engagement, while never losing focus of why we are trusted by our clients in the first place: our ability to drive results and deliver impact on their business. I’m incredibly proud of our teams for their innovative marketing and communications campaigns that make our clients’ voice matter”, said Glenn Osaki, President Asia, MSLGROUP.

IBAs are the world's premier business awards that recognize best practices in various business disciplines, including Communications/PR and Marketing. This year, MSLGROUP is not only awarded global Marketing Agency of the Year, but is also the most Stevie awarded agency in Asia for the second consecutive year.

The 27 Stevie Awards for MSLGROUP were presented for work on behalf of the following clients:

20:20 MSL (India): 3 Gold, 4 Silver and 1 Bronze Stevie Awards

  • CeBIT India -- 2 Gold
  • Viber – 1 Gold, 3 Silver
  • Logitech – 1 Silver, 1 Bronze

Genedigi MSLGROUP (China): 2 Gold, 2 Silver and 5 Bronze Stevie Awards

  • Beijing Hyundai – 1 Gold, 1 Silver
  • Huawei – 1 Gold, 2 Bronze
  • Dongfeng Citroen – 1 Silver, 3 Bronze

MSLGROUP China: 2 Gold, 2 Silver and 1 Bronze Stevie Awards

  • Foshan Lingnan Tiandi – 1 Gold, 1 Silver, 1 Bronze
  • LYCRA® -- 1 Gold, 1 Silver

MSLGROUP Taiwan: 2 Gold Stevie Awards

  • Taiwan External Trade Development Council (TAITRA) – 1 Gold
  • Hong Kong Tourism Board – 1 Gold

MSLGROUP India: 1 Gold and 1 Silver Stevie Awards

  • Sony – 1 Gold, 1 Silver

MSLGROUP North America: 1 Gold Stevie Award

  • Paypal – 1 Gold

The International Business Awards are the world’s premier business awards program with more than 3,700 nominations from more than 60 nations and territories in 2015. This year’s  Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August.

These accolades follow a string of award wins for MSLGROUP this year, including 37 wins for the campaign #LikeAGirl for P&G (including the PR Grand Prix at Cannes Lions, and PR Week Global Awards), the IPRA Golden World Award for Netflix, three awards at the PRWeek Awards Asia, Marketing Magazine’s Event Marketing Agency of the Year and Best Mobile Campaign from PR Daily Awards.

About MSLGROUP in Asia

For 26 years, MSLGROUP has counselled global, regional and local clients in Asia, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, communications and engagement consultancy MSLGROUP has the largest PR, social media and events teams in Greater China (12 offices and 700+ professionals) and India (14 offices and 550+ professionals) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. MSLGROUP in Asia includes 32 owned offices and over 1,500 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Kuala Lumpur, Seoul, Singapore, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 18 markets to our reach. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year for two consecutive years in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.

The MSLGROUP teams in Asia have also been recognized as leaders by multiple industry groups, including The Holmes Report’s China Consultancy of the Year (MSLGROUP China, 2012 & 2009), PR Agency of the Year by PRCA in India (2011), recognition as a top Event Agency at Marketing Magazine’s Agency of the Year for four consecutive years (Luminous Experiential MSLGROUP), Forbes China’s Innovative China SMEs (Genedigi MSLGROUP, 2012), Top PR Agency of the Year by CIPRA (Genedigi MSLGROUP, 2012), Taiwan Advertiser Association’s ‘Agency of the Year in Taiwan (2011). The teams have won more than 65 awards in the last two years. | Twitter | Facebook

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world’s largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals. | Twitter: @PublicisGroupe | Facebook:
LinkedIn: Publicis Groupe | | Viva la Difference

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