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MSL Gives Millennials A Strong Voice for Change during UN Climate Conference

Mon, 11/30/2015

Will Host Paris Event around How Millennials Can Lead the Change; Sponsors #MakeitWork Film by Sciences Po Graduates on COP21 Negotiations

PARIS, 30 November 2015 :As world leaders convene at the United Nations climate change conference (COP21) in Paris, to negotiate an agreement on climate, MSLGROUP will host an event at the Paris Institute of Political Studies (Sciences Po) on 5 December to put the spotlight on Millennial change-makers to whom will fall much of the responsibility for creating and managing transformation in how the world consumes, works and innovates.  Sciences Po is the world-famous political science university based in the heart of Paris.

The event will bring together inspiring Millennials with a robust roster of top corporate leaders and sustainability experts like the Danone Ecosystem/Social Innovation Fund and B-Lab.  Together, they will explore how the Millennial generation can lead the response to climate change.  MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.

As Millennials face this climate crisis, according to MSLGROUP’s recent report, A Chance for Change: The Tipping Point for Sustainable Business , their reactions range from fear and frustration and from a sense of powerlessness to one of personal responsibility and hope.  In response, Millennials want to see more collaboration between business and government to address climate change.

#MakeItWork

A unique film has been made about the negotiations and will be screened at the Chance for Change event.  Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative.

The COP21: Make it Work project, led by Sciences Po, brought together 200 students from around the world in May to take part in a public simulation of the COP process. The simulation led to five key recommendations on the negotiation which have been presented to the COP21 officials in order that the process might have a better chance of success.

The project was inspired by the fact that for 20 years, international climate negotiations have stalled on action to address the urgency of climate change stemming from a complexity of intersecting issues and the institutionalization of a certain format of the negotiations over the years.

The film is directed by David Bornstein. The Production company is Les Films de l’Air.

Event Information

Organizations interested in sending Millennial or other delegates to the event can reach out to jbayly@salterbaxter.com to request event credentials.

To view the event live or on replay on the Internet, click here .

To be kept abreast of event details, follow @msl_group on Twitter.

For information about MSLGROUP’s approach around global Millennials, business citizenship, the agency partnership with Sciences Po and the support of the COP21 : Make It Work! film, please contact pascal.beucler@mslgroup.com , + 33 (0)6 09 75 80 17 .

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world’s largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.
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