MSL Establishes Presence in Thailand
Rebranding Arc PR Further Cements Publicis One’s PR Expertise and Leadership in South east Asia
Bangkok, 7 December 2016 – Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced the establishment of MSLGROUP in Thailand through the rebranding of Arc PR, one of the leading integrated communications agencies locally. As the influence and engagement consultancy of Publicis Groupe , MSLGROUP is the largest strategic communications and reputation advisory network in Asia and was named 2016 Regional Agency of the Year by both PRWeek Asia and The Holmes Report.
Effective immediately, Arc PR Thailand is now part of the MSLGROUP network and will operate under the MSLGROUP brand in close collaboration with the other Publicis One agencies. This move further strengthens MSLGROUP’s leadership in South east Asia, as well as elevate Publicis One’s PR expertise in Thailand.
A leading PR agency established in Thailand in 2004, housing many of the market’s most renowned and experienced PR professionals under its roof, Arc PR provides a full range of PR services with special expertise in consumer PR across a wide range of categories. With local insight and close collaboration with the other Publicis Groupe agencies, it has been going beyond traditional PR to deliver creative and integrated solutions to achieve clients’ communication goals. Arc PR is trusted by both world giants such as P&G, Volvo, Mead Johnson, Merlin Entertainment, as well as by local reputable businesses and brands like PT Energy , Singha Park Chiang Rai and Boon Rawd Brewery.
MSLGROUP Thailand will continue to be led by communication veteran Karl Kongkham under the guidance of Glenn Osaki , President, Asia, MSLGROUP. Kongkham will now take on the role of Director, Thailand, MSLGROUP, and continue to report to Songkran Sethesompobe, CEO, Publicis One in Thailand.
Glenn Osaki, Asia President of MSLGROUP said, “We have seen great business performance in all of our markets across the region this year andhave also been recognized by the industry’s most prestigious award programs as the best agency in Asia. Following arapid expansion this year, I’m happy that we are now present also in Thailand. For a long time, I have admired and appreciated the creative thinking and ground-breaking work that Arc PR Thailand has delivered. Arc’s integrated offering and great understanding of the local market will ensure that we can provide seamless best-in- class work to local, regional and global clients and further enhance our presence and leadership in the region.”
Karl Kongkham , Director, MSLGROUP Thailand said, “We’re thrilled to join the MSLGROUP network at this important moment. MSLGROUP’s game-changing innovations as well as its large network and resources allow us to further strengthen our capabilities, continue to deliver the most efficient and creative solutions to support our clients’ business and to lead the transformation of the communication industry in Thailand. We look forward to collaborating with MSLGROUP’s outstanding PR professionals all over the world to provide even stronger advisory to our clients,”said Karl Kongkham, Director, MSLGROUP Thailand.
Songkran Sethesompobe, CEO, Publicis One Thailand commented, “We are delighted to join forces with MSLGROUP, Asia’s leading influence and engagement network. With MSLGROUP we will provide clients with more inter dependent solutions and certainly be better positioned in the market. I’m confident that MSLGROUP will be the connector in Publicis One Thailand that moves the needle and sets a new benchmark for the industry.”
Guillaume Herbette , CEO of MSLGROUP added, “MSLGROUP continues to build our network into one of the most robust public relations and communications networks in the world to meet the global needs of our clients. It is the eighth time in 2016 that we have added new markets to our network, including in Vietnam , Sri Lanka , West Africa , The Philippines and in the Middle East .”
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Local Contact: Ninasreen Matha | M: +662 684 5563 | E: Ninasreen.Mattha@mslgroup.com
Regional Contact: Liki Qin | M: 86 135 6420 5213|E: firstname.lastname@example.org
Publicis One Contact: Karen Lim |T: +33 6 20 26 75 73| E: email@example.com
About MSLGROUP in Asia
For 28 years, MSLGROUP has counselled global, regional and local clients in Asia, helping them establish, protect and expand their businesses and brands across this fast - growing region. Today, communications and engagement consultancy MSLGROUP has the largest PR, social media and events teams in Greater China (11 offices and 70 0+ professionals) and India (14 offices and 550+ professionals) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. MSLGROUP in Asia includes 36 owned offices and over 1,500 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Kuala Lumpur, Seoul, Singapore, Manila, Ho Chi Minh City, Hanoi, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Colombo. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 16 markets to our reach. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year for 2012, 2013 and 2016 by Campaign Asia, as well as Asia Pacific Consultancy of the Year for 2013 and 2016 and Digital Consultancy of the Year for 2015 by the Holmes Report. For more information follow MSLGROUP Asia on www.asia.mslgroup.com | Twitter | Facebook
About North Strategic
North Strategic is Canada’s fastest growing PR and social media agency. Our passionate and entrepreneurial team brings mass media coverage, word-of-mouth buzz, and social media savvy together with brand strategy and storytelling to create the perfect marketing formula to propel our clients’ businesses forward. North was recognized as the 2015 and 2016 Canadian Agency of the Year by The Holmes Report –SABRE Awards, Marketing Magazine’s List of Top 10 agencies for each of the last three years and most recently shortlisted as Digital Agency of the Year globally by The Holmes Report. With offices in Toronto, Montreal and Calgary, North works with some of Canada largest and most beloved consumer brands to create lasting campaigns that get noticed and generate tangible business results. Facebook Twitter Instagram LinkedIn
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About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs:
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