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MSL China Kicks off the Year of the Monkey with Multiple New Client Wins

Wed, 02/17/2016

February 17, 2016, China – MSLGROUP China, the strategic communications and engagement consultancy under Publicis Groupe, today announces multiple new client wins including world renowned brands like ASOS and Invest Victoria.  This clearly demonstrates the agency’s ability to deliver strategic advisory and integrated communications services through unbound channels and across multiple sectors and industries, cementing its position as the go-to full service agency in mainland China.

MSLGROUP China continues to deliver real business impact and social influence for clients through innovative, integrated strategic communications solutions driven by data-based insights.

“Building on the remarkable growth in 2015, MSLGROUP China is continuing to lead the way and to be the preferred partner for leading businesses and brands in China. With current clients increasing their business with us, and new clients coming knocking on our door, 2016 looks indeed bright for MSLGROUP China,” said Daisy Zhu, Managing Director, MSLGROUP China.

The announced partnerships kicking off during the beginning of 2016 are:

Fashion and lifestyle: British online fashion and beauty retailer ASOS selected MSLGROUP China as its agency of record to provide strategic advisory and implement communications programs to support brand and product promotions. Madame Tussauds entrusted MSLGROUP China to support the launch of its latest wax museum in Chongqing.

Finance : Capital and Growth , China’s first financial assets supply chain service group, partners with MSLGROUP China to promote the company’s unique offerings in the highly complex and fast-paced Chinese market; Invest Victoria , the investment promotion agency of the Victorian State Government of Australia, and global investment firm Butler Industries enlisted MSLGROUP China to elevate the brand influence and preference through ongoing strategic financial communication advisory.

Internet Plus: Versed in the intricacies of Internet Plus and experienced in all things tech, MSLGROUP China was chosen by world-leading manufacturer of consumer electronics Belkin and Linksys to strengthen the brand’s visibility through daily, multi-channel communications.

About MSLGROUP China

As a Business-Driven Communications Consultancy, we’re focused on delivering INTEGRATED, creative programs through data-based INSIGHTS, and driven by making a real IMPACT on business through strategic communications in the digital age. MSLGROUP China is a full-service strategic communications and social engagement consultancy with more than 200 staff in Beijing, Shanghai, Guangzhou and Chengdu delivering business results for some of the world’s most valuable brands.

We were named ‘China Agency of the Year’ twice within four years by The Holmes Report. MSLGROUP also won accolades from SABRE, the International PR Association, the China PR Association, the International Business Awards, and China’s New Media Festival. For more information, please visit: | Weibo

About Publicis Groupe - The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs:

Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health . These 4 Solutions hubs operate across principal markets, and are carried across all others by Publicis One. Publicis One is a fully integrated service offering making the Groupe’s expertise available to all clients, under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference!

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