Senior Vice President, DSM (Digital/Social/Mobile), MSL Atlanta
Atlanta, GA, USA
Troy leads DSM strategy and execution, and content programs for clients such as Comcast, Reliant Energy, Merial, Abbott Nutrition, The Home Depot, Bridgestone, and others. In three short years at MSL he has built from its inception a twenty- five person full-service DSM team and content engine offering, including the build-out of an in-house content production studio.
His experience serving as a primary DSM resource and partner across numerous lines of business has provided insights and strategy, campaign management and execution, custom programming and enterprise solutions, application development, social media, social listening and analytics, paid media, content development (licensing, distribution, syndication and amplification ) and business development to multiple global agency networks and brands including IPG, Publicis, LVMH, Pernod Ricard, Ford, HBO, Sprint, Heineken, VH1, MTV Tres, Richard Petty Motorsports, Game Show Network (GSN) Digital Labs, Allstate, Fanta, Boost Mobile, several independent and major record labels.