São Paulo, Brasil
Silvana Cordeiro is a Senior Account Supervisor at MSL Andreoli, focusing on healthcare on BP – Beneficência Portuguesa de São Paulo, one most of expressive health brands in Latin America. She has been in the market for more than 20 years as a consultant, teacher and lecturer, specializing in healthcare and wellness.
She holds a Bachelor’s degree in Social Communication (Journalism) and post-degree in higher education from by FMU-Laureate. Silvana is currently studying for her MBA in health management. She has also a professional qualification in Radio, Public Relations and Fashion Production by SENAC-SP. She has been certificated in Introduction to Mobile Journalism by the Knight Center (Texas University/USA).
Silvana’s experience has extended to many high impact brands including Merck & Co. She has led projects within the Brazilian public health system as an introduction to HPV pentavalent vaccine (Gardasil) in Brazilian MoH, and the launch of Boceprevir for HepC and Zostavax for Herpes Zoster.