Associate Director – Strategy, MSL India
An integrated communications professional with experience in corporate and consultancy roles; Sahil brings forth knowledge of strategic planning and driving cross-functional excellence. Sahil is MSL’s Asia Automotive Leader and a part of the Strategy Group at MSL India; playing an advisory role on MSL’s strategic mandates in the automotive, mobility, technology, sports and consumer brand domains. Before joining MSL, Sahil was the Social Media Lead at Ford in India, and was responsible for structuring its social media strategy to improve brand favorability and purchase consideration. Managing a multi-agency team, he led noteworthy big-ticket digital-first campaigns, online reputation management, platform innovation, multimedia content development and influencer engagement. Prior to that, Sahil was a part of Ford India’s Product Communications team where he was a core member of the blended team that delivered high-impact campaigns including the launch of Ford EcoSport and the iconic Ford Mustang in India. Sahil has previously also worked as a consultant for brands including Harley-Davidson, General Motors and Red Bull.