São Paulo, Brasil
A journalist with 25-years of experience, Patricia worked in major Brazilian newsrooms until moving to Espalhe MSL as a partner. As a content specialist, she has developed strategies, stories, and activations for clients like AB-InBev (Guaraná Antarctica, Brahma and Ambev Corp), Mondelez (Trident, Halls and Chiclets), Pepsico (Pepsi Twist), Mexico’s Tourism Board, Asics (Asics, Asics Tiger and Onitsuka Tiger), Danone (Activia, Bonafont and Danette), FCA (Fiat, Jeep and Chrysler), Ferrero (Ferrero Rocher, Nutella, Kinder and TicTac) and ALE Fuel and Cargill (Pomarola).
Her responsibilities at Espalhe include serving as the Content Director and the 'Videos to Share' Studio Director. Additionally, as the General Director, she is leading a period of broad transformation at Espalhe, where the focus is to better integrate and serve both clients & employees.