General Manager, MSL Vietnam
Luc heads MSL's Vietnam office and acts as the senior advisor for the agency’s clients. A French national, with strong expertise in PR and digital Luc started his career in the pharma industry, as a consultant for clinical researches. Later, he moved to work in the media industry, to launch newspapers, blogs and online tv channels, simultaneously he was involved in political campaigns for candidates and ministers. In 2008, he joined ELAN agency (acquired by Edelman PR) to develop all the digital influence activities of the PR agency.
Luc is working for MSL in France since 2013 and now in South-East Asia, helping clients in reputation management, and amplifying impact of their influence efforts. Luc has a strong background in crisis and issues management, corporate and public affairs; and with his innovative mindset, he also drives the digital transformation into communications strategies of brands and organisations. With one feet in PR and one feet in digital, he is the partner of C-Level clients to partner with them in the new era of influence.